Williams
The difference is Williams
Boss Serves up Dinner
Posted on 10th Jan 2007
Jason Almond, dealer principal of Williams BMW on Gorrells way, Rochdale, was inspired by the recent visit of Andrew Nutter who had cooked up culinary delights for visitors to the dealership at its official opening event.
The lunch is to congratulate the hard work of all 75 employees who work at the state-of-the-art Williams car dealership on Gorrells Way in Rochdale which was launched in October 2006.
Jason Almond says, " The dealership has been bustling from the moment we opened the doors. Its been so busy that i just never have time to go out and get my own lunch. I'm always asking staff to collect sandwiches and drinks for me so I thought I’d give them something back. Every member of the team has made a huge effort to make this dealership a success and we want to say thank you to every one of them for that. I had a few tips from Andrew Nutter but I still think I have put too much stuffing in the turkey! ( Over cooked the vegetables) "
The two-storey car showroom has been designed to acknowledge the Lancashire weather as all vehicles are displayed undercover and handover of vehicles are from specially constructed indoor bays to ensure the entire purchasing experience takes place in a pleasant environment, avoiding the need for signing documents and handing over keys on windswept forecourts.
For those who wish to personalise their car the latest technology has been installed allowing customers to design their own BMW on plasma screens - specifying the paint colour, finishes, choice of interiors and additional features - selecting from hundreds of options until they tailor-make the vehicle to exactly their own taste and standards.
The innovative building design features a coffee lounge offering customers the opportunity to use Williams computers or, as the building is wireless enabled, their own laptops in the dealership. The children's entertainment section includes that latest Playstation games incorporated into specially constructed car seats for them to play with while parents are designing or selecting their own vehicle.
A separate glass cube is adjacent to the main building to house MINIs. Customers can rent as well as buy MINIs and BMWs from the new Williams base and already Rochdale customers have requested cars for everything from weddings to weekend breaks.
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