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MINI visits the 2008 Olympics in Beijing

Posted on 3rd Sep 2008

A very special MINI vehicle provided passengers with a fantastic, unforgettable driving experience of a most unusual type. Locals and visitors to the games alike could move smoothly through the busy traffic in the Asian capital in a MINI Rickshaw made specially for Beijing - a typical MINI experience.

Pure muscle power drives this exciting, emission-free vehicle through the streets of the Olympic city. The MINI Rickshaw perfectly captured Beijing's dynamic combination of tradition and progress, coupled with a touch of fantasy and individuality - as only MINI can do.

From 11 August, anyone looking for excitement who would like to explore Beijing in a slightly different way has been able to experience the mixture of bicycle and MINI Clubman in trendy club and scene districts such as the old Beijing quarter of Hu Tong. The typical MINI feeling in this pulsating city of a million was enjoyed by many.

The real Chinese lucky charms and talismen on the bicycle and in the inside of the vehicle are intended not only to bring the passenger luck, but also, of course, to release positive energy for the entire Olympic Games.

Alongside Japan, China is now the most important market in Asia for MINI and one of the fastest growing markets worldwide. For the year to the end of July 2008, the BMW Group sold 2,278 MINI brand cars in China (including Hongkong/Taiwan).

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