Year of Enduro

Posted on 19th May 2008

The new R 1200 GS enduro at the BMF Show 17-18 May

The annual BMF Show at Peterborough which took place on the 17-18 May 2008 is the largest outdoor motorcycling event in Europe, drawing thousands of motorcycle enthusiasts from all over the UK. BMW Motorrad were at the show celebrating their ‘Year of Enduro’ by providing visitors with the opportunity to test ride four of its new enduro models - the F 800 GS, F 650 GS, R 1200 GS and R 1200 GS Adventure.

The BMW Motorrad featured new models for 2008 as well as a selection of bikes from the existing range, and BMW’s friendly and knowledgeable staff were on hand to offer in depth technical support and information…or just talk bikes with them!

Items from the 2008 BMW Rider Equipment range were also on display, and the new brochure was available on the BMW Motorrad stand. A representative from the World of BMW was present to discuss the wide range of activities available, ranging from BMW Off Road Skills to BMW Tours and BMW Rider Training.

BMW Motorrad Manager Tony Jakeman said, “2008 ‘Year of Enduro’ is shaping up to be a really exciting year for BMW Motorrad in the UK. Not only have we launched four new enduro models so far this year, but we are continuing to enter new market sectors and launch products that will appeal to a wider motorcycling audience. The BMF Show is a fantastic event and a great place to showcase these models. And with the opportunity to test ride the bikes, visitors were able to appreciate the dynamic riding qualities of the enduro bikes for themselves.”

All test rides were provided on a first come first serve basis, and were bookable on the day.

The BMF Show was held at the East of England Showground in Peterborough on the 17-18th of May, 9am-5pm. For further information please visit, www.bmf.co.uk.

Williams

Year of Enduro

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