Discovery Sport Rear Exterior
The Discovery Sport Challenge
Black Discovery Sport

Williams Customers conquer the Discovery Sport Challenge


It was an action packed few days at Williams Land Rover last weekend, as customers took on a unique challenge in the retail centre for a chance to win fantastic prizes.

A bespoke buzz wire challenge was in place to test customers’ skills as they tackled the tricky contours of a Discovery Sport silhouette, taking extra care not to touch the metal and causing an alarm to sound.

Customers that successfully completed the challenge were automatically entered into a fabulous prize draw, and will either win the chance to enjoy a Land Rover Experience Day or a bespoke prize entirely inspired by the customer’s imagination. Should they win this money-can’t-buy-prize, they will work closely with Land Rover UK to create an exclusive adventure.

The event saw hundreds of customers lining up to attempt the buzz wire circuit, with each participant determined not to be defeated.

Gary Nickson, Head of Business at Williams Land Rover, commented: “The Discovery Sport Challenge certainly brought out the competitive sides of our customers! Everyone was very keen to take part and a lot of them successfully made their way around the circuit without touching the metal which was very impressive.

“We wish those who have entered the very best of luck and we hope it is one of our customer’s that wins as it would be great to see their adventure come to life.”