Key 103 Announces Williams BMW as its New Weather Sponsor 

Williams BMW has been named as the latest sponsor of Key 103’s weather bulletin.

The iconic brand will also sponsor the weather bulletins on Key 2, Radio City 2 and Radio City Talk for the next 12 months.

In addition, Williams BMW will feature on Radio City Talk’s new sports show which sees Steve Hothersall,John Aldridge and Graeme Sharp join forces to present the Legends Phone-In.

Jason Almond, franchise director at Williams, said: “Key Radio and Radio City are both major regional stations and so partnering with them on our latest sponsorship campaign will work incredibly well due to the locations of our retail centres in Manchester, Stockport, Rochdale, Bolton and of course Liverpool.

“We look forward to hearing the Williams BMW name on the airwaves.”

Operated by Bauer Radio, Key 103, Key 2, Radio City 2 and Radio City Talk are the most listened to stations in Manchester and Liverpool, delivering the perfect mix of music combined with witty, warm-hearted locally relevant banter as well as life’s essential news and market specific traffic updates and weather.

Specialising in BMW, MINI, Jaguar and Land Rover cars as well as BMW Motorcycles, the Williams Group has fourteen showrooms across the region, with official manufacturer franchises in Bolton, Liverpool, Manchester, Rochdale and Stockport.

The Williams Group has been delivering superior quality alongside exceptional customer service for more than 100 years, making the Group the most respected car and motorcycle retailers in the North West of England.