Williams BMW I8 & I3 In Motion

Williams BMW Pop-Up Shop


Williams Manchester BMW open BMW Pop-Up Shop

Williams Manchester BMW have opened a pop-up shop at intu Trafford Centre. Open 2 to 22 November, the dedicated store focuses on the innovative BMW i range with the revolutionary BMW i3 and the sought after BMW i8 present inside.

The BMW i8 combines the performance of a sports car with the consumption of a compact car and boasts impressive efficiency and sustainability. As a plug-in hybrid, it has extremely low consumption and CO2 emissions and offers an extraordinarily dynamic driving experience.

The BMW i3 redefines mobility: with its visionary design and innovative BMW eDrive transmission it’s the sustainably designed vehicle for everyday urban use.

Located on the ground floor near Debenhams, visitors to the intu Trafford Centre can discover more about the pioneering BMW i range and view each car at their own leisure.

Electric vehicle specialists and BMW i Geniuses are on hand to show customers the ins and outs of each model and BMW i merchandise is also available to purchase, such as electric pushbikes, t-shirts and bags.

The store is complete with iPad stations for customers to ‘build-their-own’ BMW i3 or BMW i8 and pre-booked test drives in the BMW i3 are taking place outside the Orient and the Debenhams entrance.

Daryl Bates, Head of Business at Williams Manchester BMW, commented:

“We’re thrilled to be opening a pop-up shop devoted to the BMW i range. The pioneering concept is still quite new to everyone and so the store will be a great way of introducing these state-of-the-art vehicles to the North West"

BMW i is a comprehensive and ground-breaking concept for sustainable mobility. It represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability.

To find out more about the BMW i Pop-up Shop at intu Trafford Centre, visit the store at Regent Crescent.