Williams Group Renews Lancashire Country Cricket Club Sponsorship



Williams Group has pledged its support for Lancashire County Cricket Club (LCCC) with the renewal of its naming rights deal for the flagship hospitality suite, and high profile sponsor branding in and around Emirates Old Trafford.

Williams BMW will, for the second year, have a major presence at the ground with the 'Williams Suite', housing a private viewing balcony and exclusive reserved seating. The Williams Suite is situated in the newly developed, ultra-contemporary Emirates Old Trafford Pavilion.

Aidan Williams, Group Marketing Manager for Williams Group explains: “We are proud to sponsor Lancashire County Cricket Club in their 151st year. At the Williams Group, we too are honoured with strong local history and firm long-established roots in the area, spanning over 100 years."

“As a company we are passionate about supporting locally-based clubs and associations on all levels and the relationship with Lancashire Country Cricket Club is very pertinent to us. We wish the club all the very best for this coming season."

Warren Hegg, LCCC Business Development Manager and former Lancashire cricketer and England International comments: “We have enjoyed an excellent partnership with Williams Group for a number of years and I am delighted that are continuing their support of the Club as we embark on an exciting new chapter in our history."



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