Enjoy £500 towards your next Jaguar at Williams Jaguar plus take advantage of positive resale values on used Jaguars.

Are you looking for a Jaguar? Do you have a Jaguar, Land Rover, BMW or MINI to trade in?

With positive resale values on used Jaguars, now could be the perfect time to upgrade to your next Jaguar.

Not only that but with our latest part-exchange offer, if you trade in a Jaguar, Land Rover, BMW or MINI with Williams, you can also enjoy an additional £500 contribution towards a brand new OR Approved Used Jaguar at Williams Jaguar. Offer ends 31st July*

  • The £500 contribution is applicable to all New and Approved Used models across the Jaguar range*
  • All Jaguars, Land Rovers, BMWs and MINIs (any age, any mileage) are accepted for part-exchange (it does NOT need to have been purchased from Williams)
  • Offer available on both cash AND finance purchases
  • This offer works in conjunction with ALL current Williams Jaguar offers.*


Trade-in a Jaguar, Land Rover, BMW or MINI and receive an additional £500 contribution** towards one of our Approved Used models at Williams Jaguar.

You can also take advantage of low-rate PCP finance, starting from just 6.9% APR (for vehicles up to 6 months old).

This offer is available on ALL Jaguar Approved Used models that you can drive away today. All are meticulously checked and come with a 12-month Warranty, 12-month Roadside Assistance and 7-day complimentary driveaway insurance.


*Terms and Conditions: Williams part-exchange contribution offer is available for cash and finance purchases on all Approved Used Jaguar models and new Jaguar models ordered between 13 April 2021 and 31 July 2021 and registered by 30 September 2021 and is non-transferable. The £500 contribution is available for any existing new or used Jaguar, Land Rover, BMW and MINI owners who trade-in their current vehicle to Williams Jaguar. Retail customers only. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time.

**Williams Jaguar Approved Used Offer: You must part-exchange your current Jaguar, Land Rover, BMW or MINI and purchase an Approved Used Jaguar from Williams to qualify for this offer. Offer may be varied, withdrawn or extended at any time.