Enjoy £500 towards your new Land Rover at Williams.

Are you looking for a Land Rover? Do you have a Land Rover, Jaguar BMW or MINI to trade in?

With our latest part-exchange offer, if you trade in a Land Rover, Jaguar, BMW or MINI with Williams, you can take advantage of an additional £500 contribution towards a brand new OR Approved Used Land Rover at Williams Land Rover.

  • The £500 contribution is applicable to all New and Approved Used models across the Land Rover range*
  • All Jaguars, Land Rovers, BMWs and MINIs (any age, any mileage) are accepted for part-exchange (it does NOT need to have been purchased from Williams)
  • Offer available on both cash AND finance purchases
  • This offer works in conjunction with ALL current Williams Land Rover offers.*

Discovery Sport


Trade-in a Land Rover, Jaguar, BMW or MINI and receive an additional £500 contribution** towards one of our Approved Used models at Williams Land Rover.

You can also take advantage of low-rate PCP finance, starting from just 6.9% APR (for vehicles up to 6 months old).

This offer is available on ALL Land Rover Approved Used models that you can drive away today. All are meticulously checked and come with a 12-month Warranty, 12-month Roadside Assistance and complimentary 7-day driveaway insurance.


*Terms and Conditions: Williams part-exchange contribution offer is available for cash and finance purchases on all Approved Used Land Rover models and new Land Rover models ordered between 13 April 2021 and 30 June 2021 and registered by 30 September 2021 and is non-transferable. The £500 contribution is available for any existing new or used Land Rover, Jaguar, BMW and MINI owners who trade-in their current vehicle to Williams Land Rover. Retail customers only. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time.

**Williams Land Rover Approved Used Offer: You must part-exchange your current Land Rover, Jaguar BMW or MINI and purchase an Approved Used Land Rover from Williams to qualify for this offer. Offer may be varied, withdrawn or extended at any time.