It’s time to embrace true freedom by upgrading to a new BMW with our latest offer. Trade in your current bike – any model, any brand – and we’ll enhance its value by at least £500 when you buy a new BMW in stock*. The offer is available across the entire BMW Motorrad range (excluding F900 R, F 900 XR, S 1000 XR, R18 and C Evolution).

It’s time to get back out on the road, and whilst everyone else gets back to being normal, we get back to being different

This offer works in conjunction with all current Williams Motorrad offers*

Obtain a valuation for your current bike by filling in the form below.

*Offer available for a limited time only (T&C's apply).
*Offer available on stock bikes only.

View our current Williams Motorrad finance offers HERE

Some of the brand new stock bikes on offer at Williams BMW Motorrad:

(Customers who trade in their old bike to us will be eligible for the enhancement offer as outlined above.)

ModelTrade-in Enhancement
S1000 RR £500.00
K1600 B £1,000.00
K1600 GT £1,000.00
R1250 RT £1,000.00

Valuation Request Form

Terms and conditions

Williams Motorcycles is a credit broker not a lender.

Receive an enhanced value to your trade-in when you purchase an eligible new BMW Motorrad Model from stock (built before 30 June) between 1 July and 30 September 2020. Receive £1,000 to the value of your trade-in when you purchase a new R 1250 or K 1600 model from stock. Or £500 when purchasing any other new BMW Motorrad model from stock. Offer excludes C Evolution, F 900 R, F 900 XR, S 1000 XR and R 18. Applies to bikes purchased between 01 July and 30 September 2020 and registered and delivered by 30 September 2020. No cash alternative available. Not in conjunction with The Rookie to Rider Offer. Offer subject to availability and withdrawal at any time. Trade-in motorcycle must be in the owner’s name for a minimum of 3 months. Trade-in to be valued and offered at retailer’s discretion. Trade-in motorcycle needs to at least match the value of the enhancement.