Father Christmas comes to Williams BMW


Three Williams BMW retail centres received an early visit from Father Christmas as he came to the Bolton, Stockport and Liverpool sites to spread extra festive cheer.

As part of the annual 'Williams Children's Christmas Party', Father Christmas pulled up at each location in a BMW 4 Series convertible, swapping his reindeer and sleigh for something more comfortable.

On Saturday 11 December, children of employees from Williams Bolton and Williams Rochdale came to the Bolton showroom whilst Williams Manchester, Williams Jaguar, Williams Land Rover and Williams Bikes went to Williams Stockport. The next day, the man himself made a scheduled pit stop at Williams Liverpool.

Delivering presents to over 330 excited boys and girls, everyone was delighted to see Father Christmas and each had their turn to explain what they would like to receive in their stockings on Christmas Day.

The showrooms were also suitability festive and complete with a grotto, nativity scene, snow and Christmas songs were played throughout the day. With numerous party games being played, every child left full of Christmas spirit.



"The Children's Christmas Party is a key event in the Williams event calendar. As a Group, family is very important to us as the business is based upon traditional values.

“We’re thrilled to be able to host such fantastic events and give something back to our staff and their children.”

Nick Cook, managing director



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