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Welcome to Williams

Since being founded in Manchester by John Henry Williams in 1909 Williams has become one of the leading car and motorcycle dealers in the North West of England while remaining a family-owned business with deep-rooted and tried and trusted family values. We now employ more than 600 staff at 13 state-of-the-art showrooms selling thousands of BMW, MINI and Land Rover cars and BMW Bikes every year.

Operating under our long-established motto of “The Difference is Williams” the customer remains at the core of our business. After trading for more than 100 years we understand that buying a car or motorcycle is just the first stage of a long-term partnership between us and the customer based on world-class service provided by our highly trained and dedicated staff.