Our Brands

At the Williams Group, we’re proud to represent some of the most prestigious names in the automotive industry.

BMW has long been synonymous with quality and innovation, providing sleek, sophisticated and technologically advanced vehicles to suit a range of requirements. Providing a wide range of vehicles to accommodate a diverse range of needs, the line-up includes everything from hatchbacks to sports cars and eco-friendly electric models.

When the BMW Group acquired MINI, it signalled a new era for the former British brand. Blending the vehicles’ retro styling with enhanced performance and modern technology, MINI attracted a new generation of motorists looking for classic appeal and contemporary features. Now, with the introduction of electric models, drivers can enjoy a true fusion of the past and future. Meanwhile, BMW Motorrad represents the finest in motorcycle manufacture, with a selection of adventure, touring and heritage bikes delighting riders across the UK.

Land Rover is at the forefront of SUV and off-road motoring, providing models that handle city streets and rough terrain with equal aplomb. Ideal for families, adventure seekers and professionals, its models are among the most competent on the market. Part of the same group, Jaguar produces premium vehicles that combine luxury and efficiency. Its diverse line-up caters to eco-conscious motorists as easily as it does to performance enthusiasts.

Williams Select is our approved used car brand, which guarantees buyers enjoy the finest second-hand vehicles at the most competitive prices. Each of our models is fully inspected by trained technicians and prepared before sale, ensuring you drive away with complete peace of mind.

To view the vehicles and services offered by each of the brands we represent, select a franchise below. Alternatively, get in touch with the team at your local Williams Group dealership to discuss your motoring needs. We’ll be happy to assist.

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2 Vincent Way, Raikes Lane, United Kingdom, BL3 2NB

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. For used vehicles we will receive a fixed commission for introducing you to lenders which is calculated by reference to the vehicle or as a percentage of the amount you borrow. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

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