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Our Brands Welcome to Williams Group Williams has been delivering superior quality alongside exceptional customer service for more than 100 years, making us one of the most respected cars and motorcycle retailers in the North West of England.
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Founded in 1909

Welcome to Williams Group

Williams have been delivering superior quality alongside exceptional customer service for more than 100 years, making us one of the most respected car and motorcycle retailers in the North West of England.

Founded by John Henry Williams in 1909, the Williams Wheelwright Works started life as a repairer of horse-drawn vehicles, before the Williams family decided to expand to motor maintenance in 1926 from their base on Trafford Street. The first car showroom was opened in Deansgate in 1960, and ever since then Williams has been supplying high-quality cars and aftersales services to Manchester and the wider area.


Specialising in BMW, MINI, Jaguar and Land Rover cars as well as BMW Motorcycles, Williams has fourteen showrooms across the region. With official manufacturer franchises in Bolton, Liverpool, Manchester, Rochdale and Stockport, we can provide a variety of different cars and 

bikes whether you are in search of a family estate or a compact city hatchback. With the full range of brand new models from each manufacturer as well as a wide selection of used cars and used bikes - we can guarantee to find something that meets your motoring needs as well as your budget requirements.


We have manufacturer-trained sales staff and technicians available at all times, so you are assured expert help and advice whenever you visit a Williams showroom. As well as car and bike sales we also provide a range of aftersales support services. From regular MOT testing to accident repair and accessory upgrades, we will only ever use genuine manufacturer-approved parts to fix any problems we find, using the 

latest diagnostic equipment.


As a partner of the Motability Scheme we can deliver personalised cars to help disabled motorists get active, often with no advance payment needed. We can also cater for business requirements, with small or large fleets available and a range of finance options available.


For more information about Williams follow the links on this page and if you have any questions don't hesitate to get in touch today. You can give us a call, fill in the enquiry form on this website or come and visit us at a time that suits you.