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Founded in 1909

Welcome to Williams Group BMW

Williams have been delivering superior quality alongside exceptional customer service for more than 100 years, making us one of the most respected car and motorcycle retailers in the North West of England.

Williams BMW is a franchise with premises in Bolton, Liverpool, Manchester, Rochdale, and Stockport. We have over 40 years of experience with the BMW brand, and are proud to bring the highest-quality new and Approved Used BMW vehicles to our valued customers.

We offer you a wide range of vehicles and services. In addition to our extensive selection of new and Approved Used BMW vehicles, we have a business department handling company and fleet vehicles. We are also part of the nationwide Motability Scheme, allowing us to help you to find vehicular independence regardless of your personal mobility; browse our Motability section for more information regarding your individual eligibility.

You can trust in the fact that we only use approved, genuine BMW parts in all of our operations, with many BMW parts and accessories available for sale from our premises. All of our engineers and technicians are fully trained in the newest techniques to ensure that your BMW vehicle will be perfectly cared for in any eventuality. When it comes to the care and servicing of your BMW vehicle, 'The difference is Williams'.

As a Williams Group customer, you are also eligible for our exclusive Williams Loyalty scheme. If your car is aged between three and six 

years old, our benefit programme allows you to receive discounts on both parts and vehicle labour. Contact us if you have any questions about the benefits you'll receive as part of the programme, and the eligibility of your personal vehicle.

If you have any questions or enquiries regarding our services, we are happy to discuss them with you. Visit any one of our showrooms or use our contact telephone number to speak to a member of our team directly. Alternatively, use our online enquiry form and leave your details with us. We will process your submission quickly, and will be in contact with you as soon as we can.