The BMW 1 Series is a sleek and high-tech family hatchback. To enhance its practicality, BMW departed from its tradition of rear-wheel drive, making the 1 Series more versatile and family-friendly.
The new interior design is sleek and thoughtfully organised, with a strong emphasis on cockpit technology, ensuring control and comfort are always within reach.
Intelligent driver assistance systems add to the convenience of the 1 Series, while a robust 125 kW (170 hp) engine ensures a sporty and exhilarating driving experience on the road.
The standard BMW Curved Display, paired with the optional BMW Head-up Display, elevates the driving experience by seamlessly integrating advanced digital services at your fingertips.