New Cars Choose your perfect new car, compare offers and buy at a price that’s right for you.

New vehicles

Most people drive their cars every day. They’re a prized possession, and we rely on them more than we think. So why not make driving your car a treat by choosing something luxurious and crafted for comfort? At Williams Group, we think every driver should be proud of the car they own. Specialising in a premium selection, we’re proud to sell the latest creations from each of these four marques.

Choose Your Brand

You can visit us at any of the showrooms to explore the new MINI and BMW collections. We’re based across the North West in Manchester, Liverpool, Rochdale, Stockport and Bolton. If you would like a Land Rover, or even just to enjoy a test drive in one, you will find the range showcased in our Manchester centres.

Luxury is a given with all of the cars offered by BMW, MINI and Land Rover and they also boast tremendous practicalities. With hatchbacks, saloons, estates, SUVs and sports cars available, there is a model to suit every lifestyle. Plus, we sell the new BMW motorcycles. At Williams, we have a team of experts in each of the brands who can guide you through the models and the various trim levels to help you drive away in the exact car you want.

We work closely with all of the brands we represent to make sure we can give our customers the most competitive prices. These include the flexible finance packages that we can tailor to suit you.

On this page, you can discover the new vehicles. Call or enquire online if you would like to book a test drive.

Free & Fast Buy my Car online. When selling or part-exchanging your Car, it is essential to know what your vehicle is worth in order to get the best price.

Get in Touch

Whatever your question or feedback we are here to help. So please feel free to contact us.

Make an Enquiry

Find Us

Join our Journey

Immerse yourself even deeper. Visit our social channels.

2 Vincent Way, Raikes Lane, United Kingdom, BL3 2NB

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

Heading

Contact

New vehicles

Choose Your Brand