29.12.2023

WHY THE ALL-NEW, ALL-ELECTRIC MINI IS THE CAR FOR YOU!

History in The Making

Cool, colourful and a cultural staple since the 1960s, MINI has been an icon for over six decades now and this hatchback continues to hold a firm place in our hearts.
Williams MINI have been representing the historic brand for over 20 years, and we’re proud to showcase MINI across our five centres in the North West.

Williams MINI

On Tuesday 31st October, 2023 we invited our valued friends to experience an exclusive all-new, all-electric MINI Cooper event. With dedicated expert members of the MINI team introducing our friends to the new Cooper, who had the chance to get hands-on with the future-oriented tech, innovative digital interior, and fresh design interpretation of the model.

We thought the event was great, but what

did our valued customers think? Check out the video below:


Are you looking for the New All-Electric MINI? You’re in the right place!

Browse New MINI


Colour at its brightest

Few cars can claim to be as iconic and recognisable as the MINI. Those trademark wide-set headlights. The MINI wings logo. The historic ‘British Racing Green’ body colour. Which brings us onto our first theme of the article… the colour choices available for the all-electric MINI.



The appearance of MINI Cooper cars brings such a breath of fresh air, and the optional paint colours play a crucial role in that. With an array of colours (depending on your chosen vehicle) including Sunny-Side Yellow, Island Blue Metallic, Midnight Black II, British Racing Green IV Metallic and Nanuq White – to name a few – you’ll be spoilt for choice!


The Cool Factor, as Standard

The new MINI Operating System 9 opens up a completely new intuitive user experience and ensures you're connected and in control more than ever before – on every journey. It’s optimised for your interaction with the exquisite OLED touchscreen and your MINI Intelligent Personal Assistant using your spoken voice, so you now enjoy more personalisation and emotion than ever before.

Make the All-New Electric MINI Yours
From trims to tech, to colour combos and handy accessories, MINI have made it easy for you to customise and tailor your MINI to suit your lifestyle. There are many ways you can make your MINI yours, including:


  1. Select your shade - When it comes to your car’s exterior, you can choose from a range of colours – from iconic British Racing Green to stylish Nanuq White.
  2. Try out colour combos – Your choice doesn’t end with the main body-paint, select the shade of your roof and mirror caps. Whether it’s a sleek and complementary Jet Black, or the same colour as your bodywork – you’ll be sure to turn heads with your choice.
  3. Look wheel-y good – Choose from a selection of super stylish alloy wheels, with additional floating hubcaps for that extra “wow” factor.

You can spec your all-electric MINI in our showrooms alongside our helpful teams who will ensure you pick the perfect combinations to show-off your individuality.

The Reinvention of an Icon; Nice to Meet You Again

The cost of electricity can be up to two thirds less than what you’re paying for petrol or diesel. Compared to a traditional petrol or diesel car, going fully electric could cut costs by up to three quarters or more. And, as many energy providers now offer electric vehicle specific tariffs at a reduced rate, your running costs could get even lower.

The all-new all-electric MINI comes with a few changes but it’s still unmistakably MINI, from any angle. But with a new aura for a new era. Its agile, compact silhouette is augmented by the long wheelbase and larger wheel diameter. The flush surfaces flaunt more body colour, combining with the distinctive black sill to lend an even more modern appearance.


Thinking of making the switch to electric? Read our dedicated page for more information…

Make the Switch


MINI has every feature anyone can possibly love in a car—exceptional design, compactness, and appeal that strikes even distant onlookers. If you’ve been looking for a sign to buy a new car… this is it, and it’s MINI.