January Sale | Manchester and Rochdale

EVENT EXCLUSIVE OFFERS AVAILABLE.

Prepare for the year ahead with an event like no other which spans across both new and Approved Used BMW; be sure to act fast as this event is here for one week only from Monday 8 January until Sunday 14 January 2024.

Williams BMW are offering low APR and significant deposit contributions on brand-new models with many available for immediate delivery.

Looking for Approved Used? Exclusively during our January Sale Event you can take advantage of £1000 deposit contribution^ on any vehicle in stock.

Williams also offer competitive part exchange valuations and a financial health check as part of your appointment to help you buy with confidence.

We have limited appointments across our centres for this event, and waiting is certainly not an option. Click the button below to book a telephone or showroom appointment with one of our trusted and experienced sales advisers:

Book Now

EVENT EXCLUSIVE NEW CAR OFFERS.

Across our new BMW range you can expect up to £20,000 deposit contribution and low 3.9% APR on selected models*. Click below to browse our current offers.

Explore New BMW

EVENT EXCLUSIVE APPROVED USED OFFER.

Get a £1000 Deposit Contribution boost^ across all Approved Used BMW exclusively with Williams during our January Sale Event.

Every Approved Used BMW comes with 12 months comprehensive warranty, 12 months roadside assistance, 12 months MOT, all backed by a 360-degree BMW Technician inspection and free BMW 5 Day Driveaway Insurance, terms and conditions apply.

Browse Approved Used BMW

Terms & Conditions

*New car offers: Up to £20,000 deposit contribution available on BMW M8. Representative 3.9% APR available on a BMW Select agreement for a new selected BMW 1 Series & BMW 5 Series models ordered between 03/01/24 and 03/04/24 and registered by 30/06/24 (subject to availability). Retail customers only. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Optional final payment and option to purchase fee not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14-day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams BMW introduces customers to a selected panel of lenders, which includes BMW Financial Services. We receive a fixed commission for introducing you to BMW Financial Services calculated by reference to the vehicle or as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.

^Approved Used offer: £1000 deposit contribution and Representative 11.9% APR available, when you purchase one of the selected Approved Used vehicles with BMW Financial Services product with a minimum borrowed value of over £10,000. Vehicle must be purchased between 08/01/24 and 14/01/24. Offer only available with BMW Financial Service agreements. Retail customers only. No cash alternative available. Offer is available on Hire Purchase and PCP. If purchased on a Personal Contract Plan (P.C.P) optional final payment not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. Subject to availability and withdrawal at any time. All finance is subject to status and available to over 18s in the UK only. Guarantees and indemnities may be required. Terms and conditions apply. Finance is provided by BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14-day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams BMW introduces customers to a selected panel of lenders, which includes BMW Financial Services and Santander. We receive a fixed commission for introducing you to both calculated by reference to the vehicle or as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.

Get in Touch

Whatever your question or feedback we are here to help. So please feel free to contact us.

Make an enquiry

Find us

Join our Journey

Immerse yourself even deeper. Visit our social channels.

2 Vincent Way, Raikes Lane, United Kingdom, BL3 2NB Reg. Company Number: 597708 VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

Heading

Contact