BMW Winter Accessories Offers

Looking after your BMW throughout your ownership can be a stressful and confusing process, but at the Williams Group it doesn't have to be. Whether you purchased your BMW from us or not, we can provide a full and extensive aftersales support service that will help you keep your car in pristine condition at all times.

Owning a BMW is more than just a purchase, it is a lifestyle statement. The BMW Lifestyle collection of clothing and accessories will allow you to look your best on and off the road. Take a look at some of the products we have available to purchase directly through your local Williams BMW Centre.

BMW Parts & AccessoriesBMW Lifestyle Collection



It's now even more affordable for you to enjoy the official range of BMW lifestyle collection and BMW accessories this Christmas by spreading the cost over 6 or 12 months with 0% interest. With any total spend over £250 you may be eligible for this flexible payment plan.*

BMW Golfsport Collection

BMW Golfsport Golf Balls Titleist Pro V1.

Premium golf ball set with three Titleist Pro-V1 balls. Precision tee off, particularly for longer clubs, thanks to low compression. Core diameter of ball is 3.89 cm. With printed BMW logo and BMW Golfsport lettering.

Price from £13.00

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BMW Golfsport Green Set

Practical green set with tees of two different lengths. Including divot tool with integrated ball marker. Ball marker features printed BMW logo. With karabiner clip ensuring simple attachment to golf bag. Design stripes and BMW Golfsport lettering present visual highlights.

Price from £13.00

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BMW Golfsport Cap Functional, Unisex

Functional six-panel cap with sporty design. Quick-drying material with UV protection. Adjustable metal clip featuring BMW logo engraving ensuring individual fit. Visor with design stripes as a visual highlight. With embroidered BMW Golfsport lettering and quick-drying sweatband made from mesh material.

Price from £25.00

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BMW Watches

BMW Watch Collection.

The BMW watch collection available provides distinctive sleek style, precision performance, and luxury finishes. The quest for perfection and uncompromising craftsmanship. Traits shared by the makers of fine timepieces and automobiles alike.

Price from £99.00

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BMW Bikes

BMW Cruise M Bike.

Sporty aluminium BMW Cruise M bike with spring-mounted Suntour fork for optimum suspension. High-quality Shimano components, such as the 30-speed XT gear system and hydraulic disc brakes. The lightweight carbon seat post saves space. The Continental CruiseCONTACT 28" tyres boast a Safety System. With heels and contrasting elements in distinctive red. Winner of the Red Dot Design Award 2014.

Price from £945.00

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BMW Cruise Bike.

BMW cruise bike with a bullneck aluminium frame, a Suntour spring-mounted fork painted in the same colour as the frame, and a contrasting saddle. Winner of the Red Dot Design Award. Features high-quality Shimano components such as disc brakes and a 30-speed gear system. The Continental CruiseCONTACT tyres with safety system offer protection against sharp objects.

Price from £803.00

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BMW Kids

BMW Kids Bike

With the BMW kids’ bike, young BMW fans benefit from both a walking bike and a standard bicycle. They can perfect their balance without the need for stabilisers and learn how to ride a bike whilst having fun. The walking bike can be converted into a child’s bicycle simply by attaching the pedal unit supplied.  For children aged 3 years and above (as a walking bike) and about 6 years and above (as a bike).

Price £222.00

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BMW Baby Racer

It’s time for some serious speed with this sporty baby racer in a new BMW brand design. Visual highlights include the speed dial and tachometer, not to mention the shiny bonnet and boot lid. This nifty little vehicle also boasts a horn, low-noise rubber tyres, a small turning circle and an ergonomic steering wheel – including BMW logo. For children aged 1–3.

Price from £79.00

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BMW M Collection

BMW M Trolley Travel Bag

Lightweight travel bag in a sporty look; featuring a stable telescopic handle and two low-noise castors in a BMW M4 wheel design, as well as carry handles in a seat belt look. The spacious main compartment features a mesh inner zip pocket, whereas the front pocket boasts an organiser for laptops, tablets and other mobile devices.

Price from £122.00

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BMW M Vacuum Flask

Minimalist vacuum flask with soft-touch surface for a pleasant feel as well as the M logo in shiny rubber print. The BMW M statement – ‘M. THE MOST POWERFUL LETTER IN THE WORLD.’ adorns the lid.

Price £21.00

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BMW M Rollerball Pen

Elegant metal rollerball in an embossed honeycomb design. With an M logo at the top, a twist mechanism and a soft-touch handle. The BMW M statement – ‘M. THE MOST POWERFUL LETTER IN THE WORLD.’ adorns the central ring. Comes in a black box with a magnetic fastener and a coloured logo on the top.

Price £15.00

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BMW M Stainless Steel Key Ring

Key ring with a flat, sturdy split ring and embossed motif in the look of a BMW M4 air inlet grille. Includes high-quality 3D M logos. Made in Germany.

Price £25.00

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BMW Accessories

BMW Phone cases

Carry the same contemporary spirit of BMW with BMW's smartphone protective accessories. Smart phone cases and accessories are made in various high quality materials, such as genuine Leather, Carbon fibre & Aluminium.

Price from £17.00

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BMW Key rings

BMW key rings are available in various styles and original model-specific lettering using high quality materials, such as real leather, stainless steel and carbon.

Price from £19.00

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BMW Aftersales offers

BMW Winter Wheels and Tyres

Tread carefully this Winter. Give yourself enhanced grip as well as peace of mind during the colder months with a set of BMW Winter Wheels and Tyres. Reducing braking distances on icy roads by up to 50% and on wet surfaces by up to 10%, these specialist tyres make light work of the heaviest conditions. As well as being safer, they also wear more efficiently than standard tyres in low temperatures.

Price from £1,110

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BMW All-weather Floor Mats

BMW all-weather floor mats are an absolute must in poor weather. The BMW all-weather floor mat is made of highly robust, dirt and water-repellent material. Available for a range of BMW models and also for front and rear use the dynamic design suites the sporty BMW interior perfectly

Price from £56.00

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Performance Headlamp & Fog Lamp Upgrades

Performance headlamp and fog lamp H7 and H11 bulb upgrades are available on a range of BMW models. The high performance halogen light bulbs boast exceptionally high light output. With road illumination increasing by up to 100% compared with BMW long life Bulbs, they ensure a more relaxed drive and longer lasting concentration

 Price from £149.00

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Terms and conditions

*Offer available to UK residents over 18 years of age who meet required financial checks. Offer subject to passing a credit check completed on line by Williams. Financing options are offered through Divido Financial Services Limited in association with Shawbrook Bank Limited. Divido Financial Services Limited (‘Divido’) is authorised and regulated by the Financial Conduct Authority (Permission Number 628253). For more information, please visit: Shawbrook Bank is authorised and regulated by the Financial Conduct Authority (Permission Number 204574). For more information, please visit: