Williams BMW Motorrad Sale Event

Event Exclusive Offers Available.

Prepare yourself for 2025 by exploring the latest models* and Approved Used BMW Motorrad Bikes for our unmissable sale event.

As the leading destination for Motorrad in the North West, we are dedicated to providing you with an exceptional range of new and Approved Used vehicles.

Our team of experienced buyers carefully handpick only the highest quality Approved Used bikes, ensuring that each vehicle meets our strict standards of excellence. Additionally, our Trained Technicians conduct thorough inspections on every vehicle, guaranteeing your peace of mind. Their expertise and attention to detail allow you to make your purchase with complete confidence.

This exclusive event will only be available for one week, and appointments are limited. If you want to take advantage of this extraordinary opportunity, don't wait. Act quickly and secure your place at this event using the button below:

Book Now

Event Exclusive New Bike Offers.

Enjoy Deposit Contributions of up to £1,250 and APR as low as 8.9% on selected New Bikes.

New Bikes

Event Exclusive Used Bike Offers.

Get a £500 deposit contribution towards your next Approved^ Used Motorrad Bike, explore the range below:

Approved Used Bikes

*Terms & Conditions: Terms and conditions Williams Motorcycles is a credit broker not a lender. Our deposit contribution (where applicable) available on HP or BMW Select. Applies for new motorcycles ordered between 3 January and 2 April 2024 and registered by 30 June 2024 (subject to availability) whilst stocks last. Retail customers only. *On the road cash price is based on manufacturer’s recommended retail price and includes 3 year BMW Retailer Warranty, BMW Emergency Service, 12 months’ road fund licence, motorcycle first registration fee, delivery, number plates and VAT. ^Optional final payment and option to purchase fee not payable if you opt to return the motorcycle at the end of the agreement (motorcycle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Williams Motorcycles trading as Williams Motor Co. (Holdings) Ltd commonly introduce customers to a selected panel of lenders including BMW Motorrad Financial Services. We may receive commission or other benefits for introducing you to such lenders. This introduction does not amount to independent financial advice.

^Approved Used offer: £500 deposit allowance available with cash purchases or with a Representative 11.9% APR available, when you purchase one our Approved Used vehicles with a BMW Motorrad Financial Services product. Excludes R18 models. Vehicle must be purchased between 08/01/24 and 14/01/24. Retail customers only. On the road cash price is based on manufacturer’s recommended retail price and includes 3-year BMW Retailer Warranty, BMW Emergency Service, 12 months’ road fund licence, motorcycle first registration fee, delivery, number plates and VAT. Optional final payment not payable if you opt to return the motorcycle at the end of the agreement (motorcycle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14-day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams Motorcycles introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We receive a fixed commission for introducing you to BMW Motorrad Financial Services calculated by reference to the motorcycle or as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.

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326 Chester Road, Old Trafford, Manchester, United Kingdom, M16 9EZ

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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Event Exclusive Offers Available.

Event Exclusive New Bike Offers.

Event Exclusive Used Bike Offers.