
Make your next ride happen at the Williams BMW Motorrad Sale Event.
For a limited time, explore exciting offers across New and Used BMW motorcycles, with exclusive event benefits available from 3–12 September.
Your next adventure starts here.
Discover the latest BMW Motorrad range, from agile roadsters and touring bikes to adventure and heritage models.
For a limited time, enjoy up to £3,500 Deposit Contribution and finance from 0% APR on selected new BMW motorcycles.
Find the bike that suits your riding style and make it happen this September.
Explore a wide choice of Used BMW Motorrad models and find your next bike with added value during the event.
Purchase a qualifying Used BMW motorcycle and receive a £250 Accessories & Aftersales Voucher to spend on selected accessories or aftersales services.
Make your next ride even more your own.
Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Williams Motor Co (Holdings) Ltd is a credit broker not a lender.
Prices, promotions and stock numbers are correct at point of publication but are subject to change. Images for illustrative purposes only. Terms and Conditions apply.
*New bike offer: Up to £3,500 finance deposit contribution and from 0% APR Representative selected bikes purchased between 03/09/26 and 12/09/26 (subject to availability) and registered by 30/09/26. Retail customers only. Offer may be amended or withdrawn at any time. Not available in conjunction with any other offer. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offers may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU13 0FB. You will have a 14-day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams Motorcycles introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We receive a fixed rate of commission for introducing you to BMW Motorrad Financial Services calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.
*Approved Used offer: £250 aftersales voucher available on the purchase of an Approved Used bike between 03/09/26 and 12/09/2026. Must be redeemed within 90 days of purchase. No cash alternative. Offer may be amended or withdrawn at any time. Only redeemable in Williams Motorrad Manchester.