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  • Call Williams BMW Motorrad Sales: 0161 907 0340 Parts: 0161 907 0340 Service: 0161 907 0340 New Car Sales: 0161 907 0340 Used Car Sales: 0161 907 0340 Event: 0161 907 0340 Marketing 2: 0161 907 0340
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Williams Motorrad Sale Event Exclusive New and Used Bike offers, 3–12 September.

Williams BMW Motorrad Sale Event

MAKE IT HAPPEN | 3–12 SEPTEMBER

Make your next ride happen at the Williams BMW Motorrad Sale Event.

For a limited time, explore exciting offers across New and Used BMW motorcycles, with exclusive event benefits available from 3–12 September.

Your next adventure starts here.

Book An Appointment

New BMW Motorrad

Discover the latest BMW Motorrad range, from agile roadsters and touring bikes to adventure and heritage models.

For a limited time, enjoy up to £3,500 Deposit Contribution and finance from 0% APR on selected new BMW motorcycles.

Find the bike that suits your riding style and make it happen this September.

VIEW NEW BIKE OFFERSNew Bike Stock

Used BMW Motorrad

Explore a wide choice of Used BMW Motorrad models and find your next bike with added value during the event.

Purchase a qualifying Used BMW motorcycle and receive a £250 Accessories & Aftersales Voucher to spend on selected accessories or aftersales services.

Make your next ride even more your own.

VIEW APPROVED USED BIKES

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Shop Approved Used Bikes
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Terms & Conditions

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Williams Motor Co (Holdings) Ltd is a credit broker not a lender.

Prices, promotions and stock numbers are correct at point of publication but are subject to change. Images for illustrative purposes only. Terms and Conditions apply.

*New bike offer: Up to £3,500 finance deposit contribution and from 0% APR Representative selected bikes purchased between 03/09/26 and 12/09/26 (subject to availability) and registered by 30/09/26. Retail customers only. Offer may be amended or withdrawn at any time. Not available in conjunction with any other offer. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offers may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU13 0FB. You will have a 14-day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams Motorcycles introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We receive a fixed rate of commission for introducing you to BMW Motorrad Financial Services calculated as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.

*Approved Used offer: £250 aftersales voucher available on the purchase of an Approved Used bike between 03/09/26 and 12/09/2026. Must be redeemed within 90 days of purchase. No cash alternative. Offer may be amended or withdrawn at any time. Only redeemable in Williams Motorrad Manchester.

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326 Chester Road, Old Trafford, Manchester, United Kingdom, M16 9EZ
Reg. Company Number: 597708
VAT Reg. No. GB 732 5259 39
Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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