BMW Motorrad Dealers | Manchester, Greater Manchester

Join us for a day dedicated to all things two wheels. Book your test ride with Williams on Sunday, 1 June. Try out the latest bikes and speak to the experts, as you enjoy a hot or cold drink and discover the latest, with other like-minded and passionate bikers.

Pick from the latest bikes, from the F 800 GS to the K 1600 GT, and everything in between. You can also choose to try the latest R 1300 GSA ASA and discover the latest in clutchless technology for yourself.

We have a huge range of offers on new and Approved Used bikes, making the switch to your next bike even easier. Ride away with significant deposit contributions and Representative APR from 0%*. Plus, you can dive into our lifestyle and accessories department, try on the latest gear or discover the latest sale items.

Book your chosen bike online if you want to ride on the day. Guided test rides start at 10:00 a.m. and finish at 4:00 p.m. Please note that due to high demand, we can only accept a maximum of 2 test rides per person on the day, and all bookings are first-come, first-served, so don’t miss out.

Even if you don’t want to ride this time, it’s the perfect excuse to ride out to Williams, have a chat, and look around.

We look forward to seeing you there!

Book a Ride

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Williams Motor Co (Holdings) Ltd is a credit broker not a lender.

Stock, prices and promotions are subject to change. Images for illustrative purposes only.

Test ride subject to applicant status and availability. Please note that due to high demand, we can only accept a maximum of 2 test rides per person on the day. With several models to choose from, we are running test rides from 10:00 am until 4:00 pm.

*New bike offer: Representative 0% APR on an F 900 R with BMW Motorrad Financial Services agreement between 08/05/25 and 30/06/25 and registered by 30/09/25 (subject to availability). Retail customers only. Retail customers only. No cash alternative available. Offer is available on Hire Purchase and PCP. If purchased on a Personal Contract Plan (P.C.P) optional final payment not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams Motorcycles introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We receive a fixed commission for introducing you to BMW Motorrad Financial Services calculated by reference to the motorcycle or as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.

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326 Chester Road, Old Trafford, Manchester, United Kingdom, M16 9EZ

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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