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Williams Motorrad Sale Event

For just 11 days, from September 4th to 14th, the Williams Motorrad Sale Event revs up savings across new and Approved Used BMW Motorrad bikes. Whether you're after the latest model or a quality used ride, now’s your moment to take it home. Don’t think—just ride with Williams.

Save up to £2,500 on selected new BMW Motorrad bikes, with finance available from 0% APR.

Discover incredible offers across the latest range of BMW motorcycles, with selected models ready to ride away today.

Looking for Approved Used? Receive a £250 voucher to spend in-store — redeemable against anything from your next bike to clothing, accessories, or service plans. No T&Cs, just great value.

Book An Appointment View New Bike Stock View Approved Used Motorrad

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Williams Motor Co (Holdings) Ltd is a credit broker not a lender.
Stock, prices and promotions are subject to change. Images for illustrative purposes only.

*New bike offer: Up to £2,500 deposit contribution with representative APR from 0% available on a BMW Motorrad Financial Services agreement between 04/09/25 and 14/09/25 and registered by 31/12/25 (subject to availability). Retail customers only.

†Approved Used offer: Receive a £250 voucher to spend within Williams Motorrad. Voucher can be used to redeem £250 against clothing, accessories, service plans or bike purchases. Bike must be purchased by 14/09/25 to receive your voucher.

Further terms and conditions: Retail customers only. No cash alternative available. Offer is available on Hire Purchase and PCP. If purchased on a Personal Contract Plan (P.C.P) optional final payment not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Motorrad Financial Services, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams Motorcycles introduces customers to a selected panel of lenders, which includes BMW Motorrad Financial Services. We receive a fixed commission for introducing you to BMW Motorrad Financial Services calculated by reference to the motorcycle or as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.
Williams Motor Co (Holdings) Ltd
Registered Office: 2 Vincent Way, Raikes Lane, Bolton, BL3 2NB.
Registered in England Number: 597708
VAT Registered Number GB 732 5259 39

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326 Chester Road, Old Trafford, Manchester, United Kingdom, M16 9EZ

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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Williams Motorrad Sale Event