THE WILLIAMS MOTORRAD VIP SALE EVENT

7 DAYS ONLY. RIDE FIRST.

For one week only, unlock exclusive event support across selected New and Approved Used BMW Motorrad bikes. Immediate availability, strong finance offers, and a straightforward route to your next ride.

If you have been waiting for the right moment, this is it.

New Bike Event Offer

More Bike. More Support.

During The Williams Motorrad VIP Sale Event, selected new BMW motorcycles are available with:

Up to £3,500 Finance Deposit Contribution
From 0% APR Representative

Serious bikes deserve serious backing. With compelling finance support and selected models ready for immediate delivery, this is your chance to move with confidence.

Visit us in showroom or speak to the team digitally. If you want clarity on payments or budget, we can provide a personalised finance health check so you know exactly where you stand before you commit.

When the event ends, the offers end with it.

Book Now

Approved Used Bike Event Offer

Ride Premium. Spend Smart.

Looking at Approved Used? During the event we are offering:

£300 Finance Deposit Contribution on all Approved Used BMW motorcycles

Every Approved Used bike is prepared to the highest standard and ready to ride. With added event support, stepping into your next BMW Motorrad has never made more sense.

See the bike you want? Make your move.

Book Now

View Used Bikes

Exclusive Part Exchange Boost

For a limited time during our VIP Sale Event, you can increase the value of your current motorcycle with our exclusive Williams Part Exchange Boost.

When you purchase a qualifying new motorcycle, we will add the below contribution on top of your agreed part exchange valuation. This offer is exclusive to Williams Motorrad.

Boost Contributions

£2000 – M1000 RR, Competition only
£1250 – K1600 GT, GTL, B
£1250 – R1300 RT
£1000 – R1300 GS, GSA, RS, R
£1000 – S1000 RR, XR
£1000 – M1000 XR, R
£750 – S1000 R
£750 – F900 GS, GSA, XR, R
£750 – R12, Nine T, G/S, S

This additional value is applied on top of your agreed part exchange figure when purchasing a qualifying new motorcycle during the event.

Upgrade your ride, maximise your part exchange, and secure your new Motorrad with added value, only at Williams.

Terms and Conditions

New Bike Event Offer: Williams Motor Co (Holdings) Ltd is a credit broker, not a lender, BL3 2NB. Finance provided by BMW Financial Services (GB) Limited, GU14 0FB. Finance subject to status, 18+. Ts and Cs apply. No cash alternative.

Used Bike Event Offer: No cash alternative. Williams Motor Co (Holdings) Ltd is a credit broker, not a lender, BL3 2NB. Ts and Cs apply. Offer available with minimum £5,000 balance to finance with a maximum 40% deposit. Offer may be amended or withdrawn at any time.

Get in Touch

Whatever your question or feedback we are here to help. So please feel free to contact us.

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326 Chester Road, Old Trafford, Manchester, United Kingdom, M16 9EZ

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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