Williams Motorrad Celebrates National Awards Success!

We’re proud to announce that Williams Motorrad has excelled at the BMW Motorrad Annual Retailer of the Year Awards, taking home multiple honours that reflect our commitment to outstanding customer service and overall performance.

We were crowned Aftersales Motorrad Retailer of the Year, a recognition of our dedication to delivering exceptional customer care. This accolade celebrates the flourishing biking community we’ve built—a group of passionate motorcyclists who repeatedly return for our comprehensive aftersales services. We also earned a coveted spot in the Top 5 for BMW Motorrad Retailer of the Year in these national awards.

The accolades, known as the MOJO Awards, evaluate the performance and customer experience of all 34 Motorrad retailers nationwide and we were delighted to bring home honours in a range of categories.

We also achieved:

• Top 3 in Financial Services for new, used, and retention, showcasing its expertise in crafting tailored finance solutions that cater to individual customer needs.
• Winner of the Most Improved Motor Retailer of the Year, a testament to our drive for continuous improvement, pursuit of excellence, and commitment to delivering ‘The difference is Williams’ ethos.

These achievements shine a spotlight on the strong, reliable reputation we have built across the region’s biking community. Our team’s expert guidance, bespoke financial solutions, and comprehensive aftersales services ensure customers are supported throughout their biking journey.

Chris Baines, Head of Williams Motorcycles, commented:

“We have a passionate team who are dedicated to delivering the very best experience for our customers. These awards reflect our hard work and the strong reputation we have built for being a reliable and trusted Motorrad retailer. We continue to be inspired by the passion of our customers and are grateful for their loyal support.”

Guy Adams, Managing Director of Williams, added:

“At Williams, we pride ourselves on delivering exceptional service, and these awards are a testament to the team’s dedication and expertise. We are delighted that so many of the North West’s Motorrad biking community trust Williams for their purchases and aftersales service. The level of care we provide underpins our ethos of ‘The difference is Williams’ – ensuring that every customer receives a premium experience that sets us apart.”

To celebrate, we're inviting you to join us on Saturday 5th April for one day only—enjoy 25% off all clothing and 20% off all accessories*.

We look forward to seeing you all soon.

*Saturday 5th April 2025 only. 25% off all clothing and 20% off all accessories RRP. Not in combination with any other existing offers. No cash alternatives. Products subject to availability.