About Geely

Geely is a global automotive brand focused on building modern, well thought out cars for everyday driving. The approach is simple. Smart design, strong engineering and technology that supports real life on the road.

Where It Began

Geely was founded in 1986 by Eric Li with a clear ambition to create vehicles that help people move forward with confidence. The name Geely means lucky, but the brand’s growth has come from careful planning, long term thinking and a strong belief in doing things properly.

After entering the automotive world in the late nineties, Geely quickly established itself as a serious manufacturer with a practical mindset and a willingness to invest in the future.

A Global Automotive Group

Today, Geely sits at the centre of a wider family of well known automotive brands. This includes Volvo Cars, Polestar, Lotus, Zeekr and the London Electric Vehicle Company. Each brand has its own identity, but all benefit from shared expertise in safety, engineering and design.

This group approach allows Geely to combine heritage with innovation, bringing proven ideas into modern vehicles built for today’s drivers.

Built for Real Driving

Geely designs cars around how people actually use them. That means clear layouts, intuitive technology and a focus on comfort and usability. Nothing is added without purpose, and nothing is made more complicated than it needs to be.

The Geely EX5 reflects this approach. It offers electric driving that feels natural, with a calm interior, practical space and performance designed for everyday journeys.

Looking Ahead

Geely continues to invest in research and development across the world, focusing on electric mobility, safety and connected technology. The goal is not to chase trends, but to create vehicles that feel dependable today and relevant tomorrow.

Every decision is guided by a simple idea. Cars should make life easier, not harder.

A Clear Direction

Geely’s growth has always been built on clarity and confidence. It is a brand that values progress, but stays grounded in real needs and real driving.

As Geely becomes part of the UK automotive landscape, it brings with it a straightforward promise. Well built cars, thoughtful design and a focus on the road ahead.

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2 Vincent Way, Raikes Lane, United Kingdom, BL3 2NB

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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