
Williams Group has been named Corporate Retailer of the Year at the BMW UK Retailer Awards, presented during BMW’s annual conference in Munich.
The award recognises excellence across corporate operations, customer service and innovation. While Williams has long been established as a leading retail partner for BMW and MINI in the North West, this marks the first national recognition of the group’s corporate expertise.
Sustainability played an important role in the achievement. Williams has invested in initiatives across its operations, including the installation of solar panels at its TraffordCity retail centre to generate clean electricity for daily use. These actions form part of a wider commitment to reducing emissions, lowering energy consumption and minimising environmental impact, supporting corporate customers whose own businesses prioritise ESG performance.
Williams’ corporate teams deliver tailored fleet solutions for businesses of all sizes, combining proactive account management, flexible delivery and specialist guidance on electric vehicles. Demonstration events, including the recent EV showcase at Aether at Manchester Airport, provide customers with practical, hands-on experience to support confident decision-making around new technologies.
Guy Adams, Managing Director of Williams Group, said:
“This award recognises the expertise of our corporate teams and the strength of the relationships we have built with business customers. To receive national recognition reinforces the quality of our corporate offering alongside our established retail performance.”
With retail centres in Rochdale, Stockport, Bolton, Liverpool and TraffordCity, the award reflects the consistency, capability and customer-focused culture across the Williams network. For more information on our corporate services, visit our website or speak to your local centre.