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We’re proud to announce that Williams Motor Group has been appointed as the official franchise partner for Geely Auto across Greater Manchester and Merseyside, marking a significant expansion for our business and for one of the world’s fastest-growing automotive brands.
Geely Auto’s decision to partner with Williams reflects our strong credentials, deep-rooted presence, and trusted reputation across the North West, alongside our extensive and loyal customer base. This new partnership takes effect immediately, reinforcing our position as a leading automotive retailer as the market continues to shift towards electric new energy vehicles.
Geely Auto showrooms will launch at Williams Select centres in Manchester city centre and Rochdale from Tuesday, 23 December 2025, with Geely Liverpool set to open in spring 2026. The initial launch range will be led by the Geely EX5, a highly anticipated, fully electric SUV and the first Geely model available across our sites.
Our long-standing reputation for customer service, technical expertise, and local trust made Williams a natural choice to support Geely Auto’s expansion in Greater Manchester and Merseyside. As demand for electric vehicles continues to grow, this partnership allows us to offer customers advanced, high-quality new energy vehicles backed by the service standards Williams is known for.
Celebrating more than 115 years as a family-run business, this partnership represents an important new chapter for Williams Motor Group. It underlines our ongoing commitment to innovation, diversification, and investing in next-generation automotive technology for our customers and communities.
Guy Adams, Managing Director of Williams Motor Group, said:
“As the North West’s leading automotive retailer group, we are incredibly proud to announce our new partnership with Geely and delighted to be bringing the brand to Greater Manchester and Merseyside. This appointment represents a natural evolution of our business as we continue to broaden our retail footprint and support the growing demand for electric vehicles. It also reinforces our long-standing commitment to investing in our people and supporting local jobs across the communities we serve.”
Adam Harkin, Dealer Development Director at Geely Auto UK, added:
“We’re proud to partner with Williams Motor Group as we bring Geely Auto to Manchester and Merseyside. The Geely EX5 represents the beginning of our journey to make advanced new energy vehicles accessible to all, combining technology, value, and quality in one exceptional package. Working with a trusted partner like Williams enables customers across Greater Manchester and Merseyside and beyond to experience Geely Auto first-hand as we continue to build our national network.”
We look forward to welcoming customers to our new Geely Auto locations and introducing the Geely EX5 as we continue to grow and evolve the Williams portfolio.
