Refer a friend and you both get £100!

Here at Williams we want everyone to know the amazing offers we have on our New or Approved Used BMW and MINI... so much so that we're offering you and a friend or family member both £100 in cash for every successful referral you make to Williams.

Don't know anyone who's looking for a car? Have 20% off servicing!

Just follow these three simple steps to follow in order to get £100 in cash!

Fill in the Form Just fill in the small form on this page and press submit; soon after you will receive a referral code in your inbox (be sure to check your spam folder).

Please allow up to one working day to receive your unique referral code.
Bring the Referral Code Pass your unique referral code to your friend/ family member who can then quote it to their sales advisor in one of our showrooms.

Your referral code is unique to you, but can be used as many times as you like.
Receive Your £100 Upon successful completion of purchase of a New or Approved Used BMW or MINI, you and your friend will receive £100 in cash!

You will receive the £100 through an immediate bank transfer.

Submit Your Details Below:

By filling in this form you agree to be contacted by Williams. You can opt out through written notice via email at any time.Content

Marketing Preferences

As a family company we pride ourselves on a personal service and the same is true of our communication. That’s why when there is something exciting to tell you, like news of our car previews, product launches or our services relating to our vehicles, we will contact you by how you would like to hear from us.

To ensure we can do this and that the details we hold on you are accurate and up to date, we would appreciate you indicating your preferences below. All information provided will be used and processed in accordance with our Privacy Policy. For more information please see our Privacy Policy.

Frequently Asked Questions

If you have any questions that we don't answer below, please don't hesitate to contact us!

Who can I refer?


Anyone! Your friends, family, neighbours... or your electrician. You both will get £100 in cash when they purchase their next New or Approved Used BMW or MINI with Williams.

What is considered as a successful referral?


The referral is successful, and cash is given to both parties upon completed order and collection of the vehicle.

Cancelled orders do not qualify for the offer.