The coronavirus pandemic has changed the way in which we must all work and, as a family business, not only is it our legal duty to comply with Government rules and regulations but it is in our DNA to ensure that we keep you informed of the actions taken to keep you, our visitors and our team as safe as possible during these unprecedented times.

We are of course all aware of the need to manage the current threat from the virus. The threat is a collective one and the responsibility to keep everyone safe is everyone’s to share.We all need to act thoughtfully and responsibly to each other.As such, we ask all customers and visitors to adopt the social distancing measures we have put in place throughout the business.

We recognize that we cannot completely eliminate the risk of Covid-19 but we have used all government and industry guidance to inform our decisions and control measures. We have undertaken an extensive risk assessment in all areas of the business to reduce the workplace risk to the lowest reasonably practicable level by taking preventative measures. We will continue to review all our documents to keep them and our all our teams updated in line with Government/industry guidance.

Throughout the business we have taken the appropriate measures to keep our Shielded and Increased risk employees safe and we are working with every single one of our employees to help them return to work in a manner that suits both themselves and their family’s needs.To ensure everyone is confident and compliant with the ‘working safely at Williams’ Covid-19 policies all employees have received the policy, a video to accompany it as well as a full safety briefing on their return to work. COVID-19 policy processes have also been written (i.e. for customer handovers, test drives, etc.) to keep everyone as safe as possible throughout the Williams journey and all our documents as well as our Risk Assessment are available for you to view on our website.

I hope the information provided gives you all the reassurance and confidence you need to rest assured that the difference is Williams.

Guy Adams

Managing Director

Williams Group



As lockdown restrictions begin to ease, we wanted to update you on how the wider Williams family have been busy behind the scenes beginning to get back to business and preparing for when we fully open our doors again in line with Government guidelines.

Our team have all the appropriate PPE equipment and are fully equipped to welcome you back to Williams at the appropriate time. Already we have re-introduced appointment-based servicing and have created videos to ensure those bringing their vehicles to us are reassured by the high standards our professional technicians adhere to – from wearing the correct PPE to covering seats, steering wheels and contact points with specially created plastic coverings.

Our highly anticipated Click and Collect service launched on Monday 19th May meaning vehicles can now be ordered, safely picked up and driven away with minimum amount of contact. Our professional team will ensure all paperwork is safely shared and that the seamless handover adheres to Government guidelines around social distancing. Pre-ordered, new, and used vehicles can now be collected through our innovative new service as we look at new ways of working and serving our customers.

When guidelines allow you to visit our showrooms, we have created over 2,500 pieces of signage to ensure when you do visit you are well informed of our social distancing measures and practices that are in place to protect you and the Williams team in staying safe.

Whilst we have been preparing to welcome you back, we have also been able to support those in our community where so many people are doing amazing work. This included helping district nurses to stay safe in their vehicles each day by donating hundreds of plastic seat coverings as they undertake their frontline roles.

Equally as important our teams have found time to have some fun at home, tapping into their creativity and supporting those in need during the past few weeks and months. Numerous colleagues ran, walked and exercised their way to helping us smash our target of raising £2,600 for our new partner charity, Maggie’s Cancer Centre – a figure selected as we set the challenge for London Marathon day when 26 miles should have been clocked up by those involved. We truly value their energy and enthusiasm and if you would like to donate you can do so by visiting our JustGiving page.

Rest assured that our ‘difference is Williams’ core value continues to be at the heart of everything we do and we look forward to welcoming you back as soon as the guidance allows. As always if you have any questions or would like to talk to a member of the team please do contact us at www.williamsgroup.co.uk/contact-us.

Sending warm wishes to you and your families from the Williams team.

Guy Adams

Managing Director

Williams Group



Our service department is now fully open to all customers by appointment only, with all the necessary steps taken to help keep you and our team safe. Sales teams are also available via the contact methods below for any New or Approved Used enquiries.

We appreciate many of you will have queries regarding your current or future vehicle. To help us answer these as personally and efficiently as possible, please contact your centre using the contact details here: www.williamsgroup.co.uk/contact-us

We have a list of frequently asked questions available that may address your query.


In addition to speaking to our centres, you can also:

- Chat online throughout our website 24 hours a day, 7 days a week.

- Text your query to 60708, starting the message with the brand you’re enquiring about. e.g "BMW: What time do you close?"

- Message us on our Facebook pages:


Although our showrooms are currently closed, Williams continue to offer the following dedicated services:

Aftersales Servicing

Williams BMW, MINI, Jaguar, Land Rover and BMW Motorrad servicing is fully operational and open to all customers by appointment only, with all necessary steps taken to keep our customers and our team safe.

Bookings will only be taken via telephone and online. Customers can speak to a member of the Williams team about their car by calling your centres main telephone line and selecting option 1.

You can book servicing online by clicking below:


Contact details for our service centres can be found here: www.williamsgroup.co.uk/contact-us.

New & Approved Used Vehicle Sales

A dedicated digital customer team is available to discuss your current situation regarding your next new or approved used vehicle.

Opening times and contact details for these teams can be found here: www.williamsgroup.co.uk/contact-us.

Online Services

If you have time to browse, then our website is full of information to help you further:

- Browse over 1,500 Approved Used and nearly new vehicles https://www.williamsgroup.co.uk/used-vehicles/

- Save any used vehicle to browse again at a later date.

- Free online part exchange vehicle valuation www.williamsgroup.co.uk/valuations

- Tailor a finance package personal to your circumstances including your preferred monthly payment, deposit and length of term.

- Explore new car features and technical specifications.

Please do continue to visit our website and our social media pages for the latest information.

We wish you and your families well.

Guy Adams

Managing Director

Williams Group



Due to the changing situation with Coronavirus (COVID-19), all of our Centres are now temporarily closed until further notice.

For 110 years we have always put our customers and staff at the heart of everything we do. The safety and well-being of all those around us remains our primary focus at this time and we are doing everything we can to ensure everyone is well looked after.

Whilst our showrooms will be closed we will aim to maintain a number of services to prioritise the needs of front line staff, those who are particularly vulnerable and any urgent help our customers may need.

In the coming days we will also be able to update you on how our wider Williams family will be able to communicate with you remotely should you wish to use our online facilities or need our help and support.

We want to be available to help you however we can so if you have any queries or concerns at all please do contact us at www.williamsgroup.co.uk/contact-us.

Please do continue to visit our website and our social media pages for the latest information.

We apologise for any inconvenience caused to you personally and thank you for your patience.

We wish you and your families well.

Take Care

Guy Adams

Managing Director

Williams Group



As a family business that has been trading in the North West for over 110 years, we wanted to reassure our customers, suppliers and friends of the business that we have a clear and well-defined plan in response to the coronavirus (COVID-19) outbreak.

In those 110 years we have always put our customers and staff at the heart of everything we do.Our caring stance and personal touch are our focus at this time when COVID-19 is impacting on us all.

On behalf of the Williams family and all the team I want to reassure you that we have a detailed plan in place to ensure we remain open and continue to provide the exemplary service expected from the company.

The practical steps we have already taken include keeping our staff up to date on developments and cared for so they can continue to offer the excellent service that makes the Williams difference. We hold regular staff briefings, support good practice with handwashing and have clear instructions for any team member who may feel unwell. As a family business our wider team are all very much part of the Williams community and are central to our plan to deal with COVID-19 in the coming weeks.

Within each of our dealerships we have the absolute highest standards of hygiene.Our cleaning teams are working tirelessly each day to ensure the surroundings are hygienically clean and that they remain safe for your visit.

Individual vehicles, whether in our workshops for service or MOT, or in our showroom, are all meticulously cleaned with key touchpoints within the vehicle interiors such as handles and steering wheels being specifically checked and sanitised.

Whilst we have taken a number of additional measures to ensure our dealerships remains safe for you to visit, we also offer the following services:

  • Collection and delivery of our aftersales customers’ vehicles.
  • Delivery service for customers purchasing either a new or approved used vehicle from us.
  • Ability to view vehicles digitally via personalised videos.
  • Directly reserve and purchase new or approved used vehicles via telephone and digital channels.
  • Free and instant online valuation on your part exchange at www.williamsgroup.co.uk/valuations
  • Test drives of vehicles can be arranged from your home.

We wish all customers, colleagues and families well at this difficult time.Our centres are open and can be contacted by telephone to answer any queries you may have www.williamsgroup.co.uk/contact-us

We will continue to update customers and colleagues via our usual communication channels.

Best wishes

Guy Adams

Managing Director

Williams Group