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Enjoy stellar savings at the Williams MINI Sale Event. For five days only, discover special offers across New and Approved Used MINI, with attractive finance and added benefits available from 3–7 September.
Choose the all-electric MINI Countryman and you could also benefit from the £3,750 Electric Car Grant, subject to eligibility.
Plus, receive a £1,500 contribution on petrol MINI John Cooper Works models or a £300 contribution on all-electric MINI John Cooper Works models.
Your next MINI could be closer than you think.
From the iconic MINI Cooper to the versatile MINI Countryman and all-electric models, there’s a MINI to suit every kind of journey.
For a limited time, enjoy 0.9% APR Representative with a 25% deposit over 24 months on selected New MINI models, plus an additional £400 loyalty finance deposit boost if you’re already part of the MINI family.
Find your perfect MINI during the Williams MINI Sale Event.
With more than 250 Approved Used MINI currently available, there’s plenty of choice across a wide range of models, specifications and styles.
For a limited time, receive a £300 Finance Deposit Allowance when you finance an Approved Used MINI, plus the reassurance of a minimum 2-year warranty.
Find your perfect MINI during the Williams MINI Sale Event.
Terms & Conditions
*New car terms: No cash alternative. Up to £3,750 deposit contribution with APR from 0.9% Representative available on a MINI Select agreement for selected models ordered between 03/09/26 and 07/09/26 and registered by 30/09/26 (subject to availability). Retail customers only. Optional final payment and option to purchase fee not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable).
*£400 Loyalty Support: Available for customers who have a MINI, Classic Mini or BMW in the household. Applies to new vehicles ordered between 01/07/26 and 31/09/26 and registered by 31/12/26 (subject to availability). For finance & cash customers. No cash alternative.
*Approved Used terms: £300 Williams deposit contribution available on Approved Used vehicles. Representative 9.9% APR available on MINI Select (PCP) (30-60 months) or Hire Purchase ( 36-60 months) agreements on a MINI Financial Services product with a minimum £10,000 balance to finance. Vehicle must be purchased by 07/09/26. Offer only available on a MINI Select and HP Purchase finance agreement, for retail customers only. No cash alternative available.
*Subject to availability and withdrawal at any time. All finance is subject to status and available to over 18s in the UK only. Guarantees and indemnities may be required. Vehicle condition, excess mileage and other charges may be payable. MINI Select is a form of hire-purchase agreement provided by MINI Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU13 0FB. You will have a 14-day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams MINI introduces customers to a selected panel of lenders, which includes MINI Financial Services. We receive a fixed commission for introducing you to MINI Financial Services calculated by reference to the vehicle or as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.
