Sales Department

At Williams, we are dedicated to providing a premium automotive experience that reflects the quality and sophistication of the brands we represent. Whether our customers are in the market for a new BMW, MINI, Jaguar, Land Rover, or Motorrad, or an Approved Used vehicle, our sales department is here to guide them every step of the way.

View Vacancies

Our Brands

We proudly offer a diverse selection of vehicles from some of the most prestigious automotive brands in the world:

BMW: Renowned for its performance, innovation, and luxury, BMW is the ultimate driving machine. Our range of coupes, convertibles, and SUVs, are each engineered to perfection.

MINI: The MINI brand combines iconic design with go-kart handling, offering a unique and spirited driving experience. Our line-up of compact cars are big on personality and performance.

Jaguar: Jaguar vehicles are a perfect blend of performance and elegance. With a heritage of luxury and a commitment to cutting-edge technology, Jaguar delivers a driving experience like no other.

Land Rover: As a symbol of adventure and luxury, Land Rover vehicles are built to take you anywhere in style. Our range of SUVs offer unmatched capability and comfort.

Motorrad: BMW Motorrad represents the pinnacle of motorcycle engineering. Whether the customer is an urban commuter or an adventure seeker, our selection of BMW motorcycles will ignite their passion for the open road.

Williams Select: Our inventory of Approved Used vehicles offers a wide selection of quality cars, where each vehicle is thoroughly inspected and reconditioned to meet our high standards; ensuring customers get the best value for their money.

Why Our Customers Choose Us

Our sales department is committed to providing exceptional service, ensuring the car-buying experience is seamless and enjoyable. Here’s what sets us apart:

Expert Sales Team: Our knowledgeable sales professionals are passionate about cars and dedicated to helping our customers find the perfect vehicle to suit their lifestyle and needs.

Personalised Service: We understand that every customer is unique. That’s why we offer personalised service tailored to their preferences. From the moment a customer steps into our showroom, they'll receive one-on-one attention to ensure utmost satisfaction.

Want to be part of the Williams difference?

View vacancies

Get in Touch

Whatever your question or feedback we are here to help. So please feel free to contact us.

Make an Enquiry

Find Us

Join our Journey

Immerse yourself even deeper. Visit our social channels.

2 Vincent Way, Raikes Lane, United Kingdom, BL3 2NB

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. For used vehicles we will receive a fixed commission for introducing you to lenders which is calculated by reference to the vehicle or as a percentage of the amount you borrow. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

Heading

Contact

Sales Department

Our Brands

Why Our Customers Choose Us

Read More