MINI celebrates the world premiere of the MINI STRIP, a custom-made, one-off model co-created by Paul Smith and MINI, shining the spotlight on the issue of sustainability in automotive design and manufacturing.

Guided by the overarching theme of ‘Simplicity, Transparency, Sustainability’, the car showcases inspirational ideas for a more sustainable method of automotive design. As the name suggests, the process began by completely stripping down the MINI Electric and reducing it to its structural essence. Only then were the elements that the designer viewed as absolutely necessary defined and implemented – with sustainability taking a front seat.

MINI has always been receptive to views from beyond its universe; they help the brand to sharpen its view of itself and how it approaches challenges. As a designer with a passion for bicycles, books and much more, Paul Smith asked questions that provided fresh energy to explore beyond the obvious.

He said: “I’m incredibly grateful for the opportunity to rethink the iconic MINI. I know and love the existing car, but by respecting the past and looking to the future we have created something very special. I feel very privileged that the MINI team have given me the confidence and freedom to think laterally about the approach to the design of the car. Together, I think we have created something truly unique, by going back to basics, reducing things down and stripping the car.”

MINI calls it a ‘twinkle in the eye’, Paul Smith a ‘classic with a twist’ – both refer to unexpected details that are only revealed through the designers’ work at a second or third glance. Opening the doors reveals the signature Paul Smith stripes in a vivid composition of five colours, the charging flap adds a splash of neon green when opened, while the engraved drawing of an electric plug on the flap is Paul Smith’s own work.

The joint design process applied the principles of maximum reduction, to produce a minimalist, high-class design with a fresh and unconventional appeal. Raw materials are a very deliberate part of the exterior design - the body was left in its unfinished state with no coloured paint applied, but instead just a thin film of transparent paint to protect against corrosion. Grinding marks from the factory have been consciously left intact on the galvanised steel panels to clearly identify the car as a functional object: this intentionally rough-hewn effect was dubbed “the perfect imperfection” by Paul Smith.

MINI calls it a ‘twinkle in the eye’, Paul Smith a ‘classic with a twist’ – both refer to unexpected details that are only revealed through the designers’ work at a second or third glance. Opening the doors reveals the signature Paul Smith stripes in a vivid composition of five colours, the charging flap adds a splash of neon green when opened, while the engraved drawing of an electric plug on the flap is Paul Smith’s own work.

The MINI STRIP holds true to the motto of ‘Simplicity and Transparency’ on the inside, too, courtesy of some radical stripping-back. All trim parts have been purposefully omitted (with the exception of the dashboard, topper pad and parcel shelf), turning the bodyshell into the dominant visual feature of the cabin. It has been coloured blue at the explicit request of Paul Smith, producing a particularly eye-catching effect. The exposed, basic material and intense blue tone give the interior an aesthetic appeal all of its own; it is bare yet feels “dressed” at the same time.

Instead of the usual multi-part design, the dashboard consists of one large, semi-transparent section with a smoked-glass finish. Taking its cue from MINI design’s traditional use of circular elements, the geometry has been simplified with a graphical interpretation. There is no classic centre instrument, leaving the driver’s smartphone to take centre stage instead. It is placed where the centre display would normally be, connects automatically to the car and becomes the media control centre. The only physical controls in the interior are located lower in the centre stack, where the toggle switches for the power windows and the start/stop function can be found.

The steering wheel, which is also a focal point of the interior, has been reduced to the most essential functions. Its rim has been wrapped in handlebar tape in true road bike style. Three aluminium spokes connect the rim to the steering wheel’s impact absorber, whose mesh covering makes it possible to see the airbag behind.

As on the outside of the car, there are visible screws showing how easy it would be to dismantle the steering wheel at a later date and reuse the aluminium. A small, fabric Paul Smith label in the one o’clock position is one of the pointers to the collaboration that can be found in the interior.

The door panels are made from the same mesh material that covers the airbag, enabling the door structure to be clearly seen behind the mesh panels, which are held within a frame. The transparency of the knitted mesh changes according to the angle of view, adding a further dimension to the interior’s appearance. The pull handles in the door shoulders are made from wound climbing rope and, together with the matching seat belts, liven up the interior with their bright orange finish.

Like the pull handles, the door openers in milled aluminium are housed in the cork door shoulders and provide a high-class finishing touch for the door area. As the eye wanders further up the door, it arrives at the exposed airbag unit in the roof pillar. This has the same effect as the visible cable routing in the interior - deliberately drawing attention to functions that are normally concealed during manufacture.

Form follows function in the ingenious details incorporated into the MINI STRIP. Simplicity, transparency and sustainability formed the central themes of the design process and shine through in every aspect of the car. This has enabled the MINI STRIP to translate MINI’s Creative Use of Space philosophy into a radical and fundamental redesign of a MINI – especially in the interior. As such, it can provide a catalyst for more sustainable use of resources in automotive design.
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