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MINI is celebrating successful year at the 2024 Business Car Awards. Offering more fleet options than ever, MINI achieved major success, with the all-new MINI Cooper winning two awards.
With its model range growing again this year, especially from the MINI side... Support for company car drivers is equally impressive, with further innovations for its ‘Corporate Certified’ programme, aimed at improving the retailer experience.
Martyn Collins, Editor, Business Car Magazine
Launched earlier this year and offered with a choice of either an all-electric or combustion-engine powertrain, the all-new MINI Cooper prevailed at this year’s Business Car Awards, clinching overall Business Car of the Year and Best Small Car.
MINI for Business
Judges praised the model’s “simplified styling”, “high-tech, retro-influenced interior” and the “excellent” 250-mile range, with Business Car commenting:
This year the MINI Hatch – now called the Cooper – received a high-tech makeover, but its premium feel remains unchanged, and whether you choose ICE or EV power, all are great to drive. Add this all up, with the Electric version’s credible range, and this is an attractive small car package that will really appeal to fleet.
With the launch of the new MINI family, the brand has introduced an attractive fleet offering catering to a variety of market segments. Alongside the MINI Cooper, the larger MINI Countryman Electric and the upcoming all-electric MINI Aceman deliver impressive ranges of up to 287* and 252 miles* on a single charge, respectively. The entire MINI line-up features an exceptional standard of equipment, including a cutting-edge circular OLED display, sustainable interior materials, and the new MINI Experience Modes. Company car buyers can also benefit from a low benefit-in-kind (BIK) tax rate of just 2% across the all-electric models.
We’re delighted by the recognition MINI has received at this year’s awards – it’s a real honour for the MINI Cooper to be crowned overall Business Car of the Year. The additional four category wins really are the icing on the cake.
Matt Collins, General Manager, Corporate Sales BMW Group UK
