Williams Group has always been passionate about charity. Over the years, our staff have taken part in colour runs, assault courses and half marathons, all to raise money for a wide range of charities. So when we see one of the brands we represent doing something for a good cause, we have to share it.
The brand we’re talking about here is Land Rover. Earlier this week, Land Rover’s chief designer, Gerry McGovern, unveiled his latest work. Gerry is a world renowned automotive designer whose love for design started when he was in Secondary School. This passion has lead him down an extremely successful career path where he has been Lead Designer for a number of critically acclaimed vehicles including the Land Rover Freelander.
On this occasion, Gerry has been working on something more ornate, his latest work isn’t a luxury off-roader, and it’s not even a car! It’s a sculpture of a rhino. The 1.2-meter long installation is one of 21 such sculptures that are being erected in London as part of the Tusk Rhino Trail. The initiative aims to raise awareness and money to help save the endangered African Rhinoceros. Something Land Rover has supported for the past 15 years.
The Land Rover Rhino is painted in full chrome with a red horn, Gerry McGovern went on to explain his design concept by saying:
“Because of the highly reflective nature of chrome it would be seen from a long distance, consequently creating awareness of the plight of this animal in Africa. The red painted horn signifies the absurdity of this beautiful animal being hunted for such a small part of its overall being.”