From International Tennis Tournaments to Half Marathons, Williams has supported some of the biggest sporting events in the North West this summer and the Wigan 10k continues the commitment of being primary sponsors for these notable events going forward.
The Wigan 10k, now in its seventh year, is growing year on year with more than 3,000 runners expected to take part next month.
The route starts and finishes on Market Street but there will also be live entertainment and continental food markets in the town centre, with hundreds of supporters expected to line course to help runners along the way.
Williams continues to use sport as a platform to raise the profile of local charities and adding the Wigan 10k to an already impressive list of sponsored events will only support this objective further.
As part of the sponsorship, Williams Bolton have provided an exclusive Wigan 10k branded BMW 3 Series to promote the race as well as having a presence during the day itself.
The run has been organised by the charity Joining Jack, which raises money to provide more research into Duchenne Muscular Dystrophy (DMD), a debilitating muscle-wasting disease for which there is currently no cure.
The charity was founded by Alex and Andy Johnson, the parents of a then four-year-old Jack Johnson, who was diagnosed with the condition in 2011. Since Joining Jack was launched, the Wigan 10k has been the charity’s flagship fundraising event and acts as a fundamental part in their funding.
Owen Duncan, Head of Business at Williams Bolton, said: “The charity was one of the main reasons behind choosing the Wigan 10K to sponsor this year. We were moved when we heard about Jack’s story and as a family business, we feel it’s important to involve ourselves in local communities and causes that effect many families, like Joining Jack.
Alex Johnson added: “We were absolutely thrilled when Williams offered to come on board as the principle sponsor for our flagship fundraising event. It’s hard to believe this year will be our seventh; it’s going to be another amazing day.
“As a charity launched by the parents of a little boy with Duchenne, and supported by so many family members and friends and our every growing Joining Jack family, it means a lot to us to have such a wonderful family business supporting us. The Williams team have made Jack feel like part of their family and we can’t wait to return the favour and share our day with them.”
Any profit raised from registrations at this year’s event will go straight to the charity. Runners can raise money for Joining Jack or any charity they feel close to or they can simply run for fun.