The SuperHero Day initiative was part of the renowned charity, Cash for Kids which responds to the needs of children in local communities so they can live life to the full and realise their individual potential.
Williams Manchester BMW, based on Upper Brook Street, offered its support throughout the day by allowing employees from Adidas the chance to donate money to the cause and have a photograph with the iconic BMW i8 followed by a short ride in the supercar.
Aaron Ryan, Corporate Manager at Williams Manchester BMW, commented: “We're delighted to be a part of such a fun campaign which is raising much needed funds for children in the local area.
“The BMW i8 has become such a head-turner and it's great to see that people are donating money in return for a one-off experience in the car."
Based across 21 areas in the UK, Cash for Kids supports children aged 0-18 who are disabled, disadvantaged or suffering from abuse or neglect.