Who we are

Williams is proud to partner with Maggie’s, “everyone’s home of cancer care.”

Maggie’s offers free cancer support and information, delivered in architecturally designed centres alongside NHS hospitals and via online services.

Why we’ve done this

As a family business rooted in the North West, Williams wants to make a local impact. We focus our support on the Maggie’s centres in Manchester, Merseyside, and Oldham, where we can make a meaningful impact.
We believe everyone facing cancer deserves access to emotional, financial, and psychological care, not as an optional extra but as a core support.
Cancer is brutal, and people need more than medical treatment. They need a safe space, expert listening, and practical help. That is Maggie’s.

Our Initiative: Centres Across the North West, Purpose Built Spaces

Maggie’s centres are not just rooms with chairs. They are deliberately designed to heal, uplift, and restore dignity.

In our region, Williams supports the Maggie’s centres in:

  • Manchester (designed by Foster & Partners)
  • Oldham (suspended wood structure)
  • Merseyside (as part of our regional focus)

We champion one strategic initiative: ensuring those centres stay open, fully staffed, accessible and welcoming. Williams encourages staff, customers, and communities to engage in meaningful fundraisers and awareness efforts.

How Funds Work: What’s Needed & Where Your Money Goes

The scale
It costs approximately £2,400 per day to run a Maggie’s centre, covering staffing, utilities, programming, and maintenance.
All support at Maggie’s is free, with no appointment or referral needed.

The impact of your donation

  • £10 can fund one 30-minute support session (psychological, advice, emotional support).
  • Larger gifts help sustain the building, garden, staff salaries, benefit advisors, workshops, and more.
  • Maggie’s benefit advisors have helped claim over £53 million in benefits for visitors.
  • 98% of visitors say Maggie’s helped them feel less alone.
  • 97% reported improved stress management.

Where your money goes

Expense / Purpose Description Examples
Staffing & Support Core cost including counsellors, benefit advisers, administrators Running daily centre operations
Building & Maintenance Upkeep of premises and gardens Maggie’s architecture is integral to care
Programme & Workshops Courses, group sessions, art and wellbeing activities Psychological support, stress courses
Benefit Advice & Financial Help Specialist advisors guiding visitors through benefits Tens of thousands of advice sessions each year
Operating Overheads Utilities, supplies, admin To keep doors open daily

Social & Giving Links

Connect with us / Maggie’s

  • Williams Instagram: instagram.com/williamsmotorgroup
  • Maggie’s Facebook: facebook.com/maggiescentres
  • Maggie’s Twitter and LinkedIn (if relevant)

Give Now / JustGiving Pages

  • Williams & Maggie’s “Made With Love” campaign: justgiving.com/fundraising/williamsandmaggiesmadewithlove
  • Williams “Miles for Maggie’s”: justgiving.com/page/williams-marketing-does-miles-for-maggies
  • Maggie’s main donation page: maggies.org

Upcoming Events & Fundraisers

  • 32 mile walk (Southport to West Kirby), 5 July 2025, undertaken by Williams marketing team to raise funds.
  • Maggie’s national events such as concerts, marathons, and community campaigns.

Past Fundraisers & Money Raised

  • Made With Love Recipe Campaign: Williams and Maggie’s collaborated on a recipe collection fundraiser.
  • Miles for Maggie’s: a walking campaign raising thousands for cancer support.
  • Colleague “Braved the Shave”: Chris from Bolton BMW raised £549 via head shave.
  • Internal staff and customer events including cake sales, runs, and team challenges.
  • Total funds raised to date should be highlighted prominently if available.

Find all our past fundraisers here!