Williams are supporting a number of initiatives for Maggie’s to help them fundraise much needed funds. It costs £2,400 to run a Maggie’s for a day and they are only able to open the doors to their centres free of charge, thanks to the fundraising and generosity of local communities.

We are supporting a number of initiatives for Maggie's to help them fundraise much-needed funds. The money raised is used to make the biggest possible difference to the people living with cancer who walk into a Maggie's centre each day.

£40 means that someone with cancer can spend an hour with a Benefits Advisor to help them get financial support.

£100 covers the cost of a 'Getting Started' session, helping someone with cancer learn to manage their diagnosis and treatment.

£180 means a family can get ongoing support from a Psychologist, helping them after losing someone with cancer.


Rochdale Half Marathon, 10K & Fun Run 2023

On Sunday October 8th 2023, some of the more athletic members of the Williams team ran for Maggie's in the Half Marathon, 10K and fun run; as part of our £23.00 for 2023 initiative.

Read more, here.

Cycle Challenge for Maggie's

On Sunday 17th September 2023 the team at Williams Stockport dared to take on a challenge, a challenge that raised over £880, in aid of Maggie’s centres.

Read more, here.

Williams Team Volunteer at Maggie's Manchester

Some of our Williams team ventured to Maggie's Manchester to offer a helping hand and green thumbs to maintain the beautiful gardens surrounding the centre.

Read more, here.

​£2,406.60 Raised By Williams MINI In Virtual Bike Ride For Maggie's

Our virtual bike ride over the weekend of 28-30 July was part of our continued support of Maggie's, helping to generate essential funds to help Maggie's continue supporting those going through cancer and their families.

Read more, here.​

Christmas tree of love

In the countdown to Christmas, our festive decorations continue to have special significance. The centrepiece in each of our retail centres is a Tree of Love, a symbol of our partnership with Maggie’s cancer centres.

Read more, here.

£21,000 Raised In 2021

Williams, the prestige automotive retailer with centres in Bolton, Liverpool, Rochdale, Stockport, and the Manchester flagship centre at TraffordCity, has raised £21,000 for Maggie’s Cancer Centres in 2021. The family-owned business has pledged to continue its charity fundraising for Maggie’s who help both recently diagnosed and those with long-term cancer and their families to face everyday problems with support and reassurance.

Read more, here.

Rochdale Half Marathon:

The Williams BMW Rochdale Half Marathon, 10K, and Fun Run is set to take place on Sunday 8 October and Maggie’s was selected to be the beneficiary of fundraising by Williams, who is title sponsor for the event.

Runners signed up from Williams - the long-established family business, and all raised funds for Maggie’s as part of the on-going partnership the company has with the charity.

Jessica Ruth, Maggie’s Centre Fundraiser Manchester, said: “We are truly grateful for the amazing fundraising work that Williams is undertaking via the Rochdale run and other activities across the region and the generosity is very much appreciated.”

Read more HERE.


The festive trees featured in each of our retail centres are a symbol of our ongoing partnership between the company and Maggie's Cancer Centres.

The Trees of Love were the centrepiece of the Christmas decorations in Manchester at TraffordCity, Bolton, Liverpool, Rochdale and Stockport and were a focal point for festive fundraising.

We are delighted to announce that the donations at the trees, combined with funds raised through our traditional Christmas jumper day, amounted to over £1,800 for the charity. Williams will also match what has been raised so a total of £3,600 will go to Maggie's.

Read more HERE.


2.6 Challenge:

In May of this year during the COVID-19 pandemic, the Williams team took part in the '2.6 Challenge', a national campaign to support UK Charities. The charity we chose to support was of course, Maggie's! Click below to see how much we raised: