Williams & Maggie's Cancer Care | NW England

Why Maggie's?

Funding

Socials

Past Fundraisers

What is Maggie's

Williams is proud to partner with Maggie’s, the home of cancer care. Maggie’s offers practical, emotional, and psychological help to anyone affected by cancer, both online and in beautifully designed centres located alongside NHS hospitals. Each space is designed to bring comfort, calm, and a sense of hope during the most challenging times.

Founded by Maggie Keswick Jencks, the charity was inspired by her own experience of cancer. Maggie recognised that a diagnosis affects not only the individual but also their family and friends, and she wanted to create a place that made the experience more manageable for everyone involved.

The first Maggie’s Centre opened in Edinburgh in 1996. Today, a nationwide network of centres provides vital support across the UK, including the three centres Williams proudly supports in the North West. Find out more about Maggie and her story here.

Why We Support Maggie’s

As a family business rooted in the North West, Williams wants to make a local impact. We focus our support on the Maggie’s centres in Manchester, Merseyside, and Oldham, where we can make a meaningful impact. We believe everyone facing cancer deserves access to emotional, financial, and psychological care, not as an optional extra but as a core support. Cancer is brutal, and people need more than medical treatment. They need a safe space, expert listening, and practical help. That is Maggie’s.

Our Initiative: Centres Across the North West, Purpose Built Spaces

Maggie’s centres are not just rooms with chairs. They are deliberately designed to heal, uplift, and restore dignity.

In our region, Williams supports the Maggie’s centres in:

Manchester (designed by Foster & Partners)
Oldham (suspended wood structure)
Merseyside (as part of our regional focus)

We champion one strategic initiative: ensuring those centres stay open, fully staffed, accessible and welcoming. Williams encourages staff, customers, and the community to participate in meaningful fundraising efforts and awareness initiatives.

How your support makes a difference

It costs around £2,400 a day to keep a Maggie’s centre open. This covers everything from expert staff and daily running costs to the programmes and workshops that make such a lasting impact. Every penny raised helps ensure that Maggie’s continues to offer free, practical, and emotional support — no appointments, no referrals, just help when it’s needed most.

The impact of your donation

£38 funds a one-hour support session with a psychologist, helping an individual, couple, or family work through complex emotional challenges.
£150 provides a full day of specialist money advice, helping people access the grants and benefits they’re entitled to.
£282 supports group sessions for up to 20 people, helping them understand their diagnosis, treatment, and life with cancer.

Maggie’s benefit advisers have helped visitors claim over £53 million in financial support, while 99% of visitors say Maggie’s helped them feel less alone, and 97% say it improved their ability to cope with stress.

Where your money goes

Staffing & Support: Funds the everyday running of each centre, including psychologists, benefit advisers, and centre staff who provide expert care and guidance.

Building & Maintenance: Supports the upkeep of Maggie’s centres and gardens. Each building is purposefully designed to provide comfort, calm, and a sense of hope.

Programmes & Workshops: Funds group sessions, courses, and creative activities that help visitors build confidence, reduce stress, and connect with others.

Benefit Advice & Financial Help: Supports advisers who guide visitors through the benefits system, ensuring they get the financial help they need.

Operating Costs: Covers essentials such as utilities, supplies, and administration that keep the centres open and running every day.

Social & Giving Links

Connect with us / Maggie’s

Williams Instagram: instagram.com/williamsmotorgroup
Maggie’s Facebook: facebook.com/maggiescentres
Maggie’s Twitter and LinkedIn (if relevant)

Give Now / JustGiving Pages

Williams & Maggie’s “Made With Love” campaign: justgiving.com/fundraising/williamsandmaggiesmadewithlove
Williams “Miles for Maggie’s”: justgiving.com/page/williams-marketing-does-miles-for-maggies
Maggie’s main donation page: maggies.org

Upcoming Events & Fundraisers

32 mile walk (Southport to West Kirby), 5 July 2025, undertaken by Williams marketing team to raise funds.
Maggie’s national events such as concerts, marathons, and community campaigns.

Past Fundraisers & Money Raised

Made With Love Recipe Campaign: Williams and Maggie’s collaborated on a recipe collection fundraiser.
Miles for Maggie’s: A walking challenge covering 32 Miles, raising thousands to support people living with cancer.
Virtual Bike Ride: £2,406.60 Raised By Williams MINI In Virtual Bike Ride For Maggie's.
Internal staff and customer events, including cake sales, runs, and team challenges.

Find all our past fundraisers here!

Get in Touch

Whatever your question or feedback we are here to help. So please feel free to contact us.

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2 Vincent Way, Raikes Lane, United Kingdom, BL3 2NB

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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