Williams Group | It’s Different with a Williams Upgrade

It’s Different in a Williams Upgrade.

If there is one thing everyone loves, it’s a free upgrade. That feeling you get when you’re bumped up to business class from economy or when you get a deluxe suit in your hotel instead of the standard double you booked is a good one. But free upgrades are rare; upgrades are often only available to those willing to pay more for the privilege.

We don’t believe that should be the case at Williams Group. On Saturday the 8th and Sunday the 9th of September, we will have a range of exclusive offers that will see you getting more car for your money.

If you are a New Car customer, you’ll have the opportunity to upgrade your next car across both the BMW and MINI brands. You could be driving off in a new MINI Cooper for the price of a MINI One or be placing an order for a new BMW X3 for the same price as the BMW X2.

If you’re a Used Car customer, we want to help you upgrade too. Our BMW Centres will offer you a £1,500 deposit contribution while our MINI Centres will add a £750 deposit contribution to your budget, giving you the chance to make your money go further.

If you want to be part of this exclusive Williams Group event, book an appointment with one of our team. It’s time to experience the Williams difference.

Find Out More



*Terms & Conditions: Upgrade offer only applies to selected New BMW & MINI vehicles ordered at the event on 8 September and 9 September and delivered by 30 September 2018. Offer may be varied, withdrawn or extended at any time. Images shown for illustrative purposes only. Test drive subject to status and availability. Offer ends Sunday 9 September 2018. Only available while stocks last. Used offers apply to BMW and MINI Approved Used vehicles purchased via BMW Select Finance and MINI Select Finance on 8 September and 9 September. Retail customers only. BMW Deposit contribution of £1500.00 against a minimum financed amount of £10,000.00, 10.9% APR representative. MINI Deposit contribution of £750.00 against a minimum financed amount of £5,000.00, 10.9% APR representative Terms and conditions apply. Offer may be varied, withdrawn or extended at any time.