Williams Group | Jaguar joins forces with Dua Lipa

Jaguar joins forces with Dua Lipa

Here at Williams Group , we are always looking for new ways to collaborate in the arts, we recently hosted the UK's biggest ever Queen exhibition tour where Denis O’Regan, Queen’s official tour photographer throughout the 1970’s and 80’s, made a special visit to Williams Liverpool BMW.

So as you can imagine, we were excited to hear Jaguar, one of our brands, has joined forces with Dua Lipa for a music and technology partnership that celebrates the company’s PACE range of crossovers.

The collaboration will see the Brit and NME award winning, Dua Lipa, perform at an exclusive gig under the title “The PACE: Season One” on the 3rd of September in Amsterdam.

Dua Lipa kick-starts a European programme to promote the Jaguar PACE family of cars.
Dua Lipa kick-starts a European programme to promote the Jaguar PACE family of cars.

This gig marks the start of a series of Jaguar events that will be held across Europe and will see Dua performing on stage with Jaguars electric performance SUV, the Jaguar I-Pace .

Unveiled earlier this year, the I-Pace has the Tesla Model X firmly in its sights. Beautifully proportioned, its striking looks combine elements of a classy coupe with sporty lines wrapped in the body of an SUV. The 90kWh lithium-ion battery will see the I-Pace achieve a near 300 mile range between charges and thanks to its two electric motors powering all 4 wheels, it can achieve 60mph from a standstill in just 4.5 seconds.

The world’s most exciting new music artist launches a cutting edge partnership with Jaguar
The world’s most exciting new music artist launches a cutting edge partnership with Jaguar

We have a number of offers across the PACE range, all available from out Williams Manchester Jaguar dealership. If you want to find out more about our products, you can contact us via our website. It’s time to experience the Williams Difference.