Williams will debut the all-new fully electric luxury BMW i7 alongside a limited-edition Jeff Koons masterpiece at Manchester Art Fair.
Williams has chosen the UK’s most ambitious art fair as the perfect platform to unveil the brand-new BMW i7, making the Fair one of the first locations to host the luxury sedan before it’s launch in late November.
Securing the early reveal of the i7 together with “The 8 x Jeff Koons”, a BMW M850i Gran Coupé that has been transformed by the world-renowned artist to offer the ultimate blend of pop art and performance, ensures the Williams presence at the art fair will be a celebration of contemporary design and engineering.
Industry leading design of the i7 displays ‘Forwardism’ in the electric car market. With Swarovski crystals as headlights, a 31.3-inch drop down BMW theatre screen creating a private cinema in the rear seats, and a luxurious lounge atmosphere for the driver and passengers, the unveiling of the vehicle within Manchester Art Fair highlights the creativity and skills of its engineers and designers.