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MINI UK is simplifying the specification process to five easy steps and introducing three new distinctive styles; Classic, Sport and Exclusive.
There is now a new way to spec up your next new MINI with Williams. Today, MINI UK announced a new trim structure that covers the whole range of vehicles. This structure is designed to make personalising and choosing the perfect MINI easier. Alongside these three new styles, there is now a range of optional packages that will enable a complete vehicle to be created in five simple steps.
Classic is the first of the new styles. It offers an unmistakable and timeless look and it is far from basic. It includes a standard specification of:
This is a noticeable increase in standard specification from the previous entry-level trim package offered by MINI. The Classic trim can be personalised further with a range of optional alloy wheels and interior trim options to really make it unique.
The next trim level on offer is Sport. Giving the car an athletic look inside and out, it takes all the standard specification from the Classic models and adds sporty flair with a John Cooper Works Aerodynamic Kit and Spoiler as well as John Cooper Works alloy wheels. The upgrades don't stop their either, a sports standard specification also includes:
As per Classic Style, plus:
Much like the Classic, there is also a range of options to pick from to personalise your MINI Sport further, including interior seat trim options and different style JCW Alloy Wheels.
The third new trim is the Exclusive. This trim level is refined and stylish, building on the already high standards of the whole MINI range and adding a level of luxury into the mix. The Exclusive trim level comes standard with:
As per Classic Style, plus:
And as expected from MINI, the Exclusive trim level can be personalised further with a choice of interior leather colours and a wide range of different alloy wheels.
Customers can now effortlessly specify a vehicle in minutes by following MINI's five easy steps.
Classic, Sport or Exclusive. Bringing together the best of MINI in three new carefully curated styles, customers can choose the character that best represents their personality and taste.
Complete your vehicle by selecting from two new packs - Comfort or Comfort Plus. Combining MINI customer favourites into two convenient choices, these packs add a range of functionality including rear park distance control (PDC), dual-zone automatic air conditioning, seat heating and more. Building on these features, Comfort Plus Pack adds a rearview camera, folding and dimming exterior and interior mirrors and front park distance control (PDC).
Personalising the vehicle is the fifth and final step in the new customer journey. The MINI brand is renowned worldwide for its extensive range of exterior, interior, safety and technology options, allowing customers to create their own truly unique vehicle. Each of the three new styles can be further customised with the addition of options specifically tailored to the look and feel of their vehicle.
Holding locations across the North West of England, Williams has been in operation for over a century. Williams MINI brings the largest range of new and Approved Used MINI vehicles to our service regions. Visit our premises in Bolton, Liverpool, Manchester, Rochdale and Stockport to see our cars in person, and to take any selected vehicle for a test drive.
