Williams Liverpool BMW has agreed a three year sponsorship deal of the ice rink at Liverpool ONE’s Ice Festival, consolidating its investment in the city.
Beginning this year, Williams Liverpool BMW will be present throughout Chavasse Park where the much-loved ice rink is situated annually. Having backed the festive occasion three times before, we are dedicated to continually supporting key events in Merseyside.
As part of the sponsorship, Williams Liverpool BMW will be showcasing the latest BMW X1 within the middle of the rink as part of a ski-themed display and will also be running a number of exclusive competitions as well as giving away VIP tickets on its social media channels.
Tony Crolla, head of business at Williams Liverpool BMW, commented: “The Ice Festival is one of the main attractions during the run up to Christmas and certainly contributes to the significant rise in visitor numbers to the city over this busy period.
“We’re thrilled to be sponsoring the ice rink again this year and look forward to bringing festive cheer to the people of Liverpool.”