BMW Group Celebrate Another Successful Year at Business Car Awards 2024

BMW Group UK is celebrating another successful year at the 2024 Business Car Awards, with BMW securing the prestigious Fleet Manufacturer of the Year title for the third consecutive year. Offering more fleet options than ever, MINI also achieved major success, with the all-new MINI Cooper winning two awards. Additionally, BMW took home three more accolades, with the BMW i4, BMW 5 Series, and BMW X1 each leading their respective categories.

With its model range growing again this year, especially from the MINI side, BMW has its most complete offering ever for fleet and continues to build on its strong record – particularly with EVs. Support for company car drivers is equally impressive, with further innovations for its ‘Corporate Certified’ programme, aimed at improving the retailer experience.

Martyn Collins, Editor, Business Car Magazine

All-new MINI Cooper crowned overall Business Car of the Year

Launched earlier this year and offered with a choice of either an all-electric or combustion-engine powertrain, the all-new MINI Cooper prevailed at this year’s Business Car Awards, clinching overall Business Car of the Year and Best Small Car.

Judges praised the model’s “simplified styling”, “high-tech, retro-influenced interior” and the “excellent” 250-mile range, with Business Car commenting:

This year the MINI Hatch – now called the Cooper – received a high-tech makeover, but its premium feel remains unchanged, and whether you choose ICE or EV power, all are great to drive. Add this all up, with the Electric version’s credible range, and this is an attractive small car package that will really appeal to fleet.

With the launch of the new MINI family, the brand has introduced an attractive fleet offering catering to a variety of market segments. Alongside the MINI Cooper, the larger MINI Countryman Electric and the upcoming all-electric MINI Aceman deliver impressive ranges of up to 287* and 252 miles* on a single charge, respectively. The entire MINI line-up features an exceptional standard of equipment, including a cutting-edge circular OLED display, sustainable interior materials, and the new MINI Experience Modes. Company car buyers can also benefit from a low benefit-in-kind (BIK) tax rate of just 2% across the all-electric models.

BMW i4, 5 Series and X1 each top their respective class

Recently refreshed with new design details, revised headlights and optional Laserlight tail lights, the BMW i4 continues to impress almost three years after its original debut, receiving the award for Best Premium Car. Commenting on the win, Business Car said:

Despite more EV and ICE-powered rivals, none can still touch the BMW i4. Whether you go for the eDrive 35, or the range-topping M50, the excellent electric range is trustworthy, it oozes driver appeal, and it’s practical with the hatchback design.

Continuing its impressive 2024 winning streak, the BMW 5 Series retains the top spot as Business Car’s Best Executive Car for the fifth consecutive year. On presenting the gong, judges stated:

The replacement for the last 5 Series had big shoes to fill, but whether you choose EV, PHEV, or ICE power, the i5/5 Series remains our executive pick. It looks great inside and out, there’s the additional choice of Touring estate versions, and all offer a keen drive.

Rounding up the awards, the third generation BMW X1 solidifies its position as Business Car’s Best Premium Medium SUV, securing the title for the second year running. Judges described the model as “an attractive package” with a “spacious interior”, “willing performance” and “a great drive, plus the accomplished range for EV and plug-in versions equals low running costs.”

Final Thoughts from BMW Group

We are incredibly proud to retain Business Car’s Fleet Manufacturer of the Year title for a third consecutive year. This is a testament to the hard work and dedication of the Corporate Sales team, who continue to strive for excellence in serving the evolving needs of our corporate customers. We’re equally delighted by the recognition MINI has received at this year’s awards – it’s a real honour for the MINI Cooper to be crowned overall Business Car of the Year. The additional four category wins really are the icing on the cake.

Matt Collins, General Manager, Corporate Sales BMW Group UK