BMW Events

Williams BMW not only organises a selection of sales events each year, but we also sponsors and host a range of events all across the North West, including some of the most prestigious sporting occasions including Liverpool International Tennis and the Rochdale Marathon. Fun and automotive excellence, courtesy of Williams BMW.

You can discover more about our latest events and news below:


WILLIAMS BLACK EVENT

THURSDAY 28 NOVEMBER - SUNDAY 1 DECEMBER

Experience a more rewarding offer from Williams BMW with an extra £1,000 towards your deposit on any New or Used BMW.

More Information Coming Soon


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THE 1 LAUNCH.

PREVIEW THE NEW BMW 1 SERIES. THURSDAY 3 OCTOBER 2019.

It's the dawn of a new era with the arrival of the all-new BMW 1 Series. The third generation of BMW's premium compact model is here and it fuses BMW's signature driving pleasure and dynamic excellence with a significant increase in interior space and modern styling.

This event is now Closed.

New BMW 1 Series 118i m135i


WILLIAMS BMW 69-PLATE COLLECTION EVENT.

GET THIS SEASON'S MUST HAVES. 6-9 SEPTEMBER 2019.

This unmissable event will be the ideal opportunity to find the perfect new BMW for you with event exclusive finance offers bespoke to your needs, making it even easier to be among the first to take the latest BMW out on the road.

This event has now finished. Check back for our future events in the coming weeks.


UPGRADE YOUR SUMMER

Williams BMW wants to upgrade your summer by making it even easier to drive away in your new BMW.

We are offering New BMW customers the chance to buy now and pay nothing until September 2019. As for our Used BMW customers, you could save up to 27% on selected models from our Delivery Mileage and Ex-Demonstrator stock.

You can now afford to have a great summer and a brand new car with Williams BMW.

This event has now finished. Check back for our future events in the coming weeks.

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WILLIAMS APPROVED USED BMW EVENT.

The Williams Approved Used BMW event is now over. Customers saved up to £18,000 on our wide range of Approved Used, Delivery Mileage and Ex-Demonstrator stock.

X4 Social Mobile Banner Used Car Event

WILLIAMS CELEBRATION SALES EVENT.

From Friday 8 to Sunday 10 March, Williams BMW celebrated over 40 years of BMW leading the way in the automotive industry by offering customers a wide range of discounts on all our new car stock.

Check back for our future events in the coming weeks.

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THE WILLIAMS BMW X EVENT.

Between Friday 15 and Monday 18 February 2019, we hosted the Williams Group BMW X Event. Customers made savings across the entire range of New and Approved Used BMW X and xDrive vehicles during the event.

If you missed the X Event, or the car you were interested in wasn't included why not attend our celebration event:


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WILLIAMS BMW LIVERPOOL ANNOUNCED AS TITLE SPONSOR OF LIVERPOOL INTERNATIONAL TENNIS TOURNAMENT.

Williams BMW Liverpool has been confirmed as title sponsor of the Williams BMW Liverpool International Tennis Tournament.


Find Out More