An Exclusive For You

We appreciate you may need a little more time before making your purchase. That's why we are extending our offer to you and adding an additional incentive in the form of an Amazon voucher worth £100, if you purchase your next vehicle by Sunday 30 June.

Experience a Brand-New BMW with Williams

Enjoy a fantastic deposit contribution of up to £14,000* on new BMW, with an impressively low Representative 4.9% APR on selected cars. In addition, we have over 150 new BMW in stock ready to be driven home today!

Enjoy Exclusive Approved Used Offers

Purchase an Approved Used BMW during our Summer On Event benefit from a £250 deposit contribution with a compelling 11.9% APR Representative^†, and_^:

• Minimum 24 months warranty (usually a minimum of 12 months)
• 2 x free MOTs
• 2 x free valets

Plus, the usual Approved Used benefits including 12 months roadside assistance and a 360-degree BMW Technician inspection before delivery.

View Approved Used stock

Our Top BMW Picks for Summer

BMW X3

This SUV is highly favoured by discerning motorists, including active and adventurous families who appreciate its everyday driveability, off-road capability, spacious interior, and – perhaps most importantly - practicality.

Discover the X3

BMW 118i M Sport

A stylish, compact hatchback offering a sporty design, agile handling, and advanced technology, ideal for urban driving.

Discover 1 Series

BMW M240i xDrive Coupé

A powerful, performance-focused sports coupé featuring all-wheel drive, aggressive styling, and advanced driving dynamics for an exhilarating driving experience.

Discover 2 Series

Terms and Conditions

*Williams BMW is a credit broker not a lender. Images for illustrative purposes only. Finance from BMW Financial Services (GB) Limited. Subject to status. Guarantees may be required. Ts&Cs apply

^Valet redemptions must be at least 3 months apart. MOT offer includes cost of test only, no subsequent work included. MOT must be carried out at a Williams Centre to qualify. Terms and conditions apply.

†Approved Used offer: £250 deposit allowance and representative 11.9% APR available, when you purchase an Approved Used vehicle with a BMW Financial Services product with a minimum borrowed value of over £10,000. Vehicle must be purchased by30/06/24. Offer only available with BMW Financial Service agreements. Retail customers only. No cash alternative available. Offer is available on Hire Purchase and PCP. If purchased on a Personal Contract Plan (P.C.P) optional final payment not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable).

Get in Touch

Whatever your question or feedback we are here to help. So please feel free to contact us.

Make an enquiry

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2 Vincent Way, Raikes Lane, Bolton, United Kingdom, BL3 2NB

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. For used vehicles we will receive a fixed commission for introducing you to lenders which is calculated by reference to the vehicle or as a percentage of the amount you borrow. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

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An Exclusive For You

Experience a Brand-New BMW with Williams

Enjoy Exclusive Approved Used Offers

Our Top BMW Picks for Summer

Read More