Ready to Accelerate Your Summer?

Join us for an exclusive Summer Sale Event, where luxury meets affordability. Experience the ultimate driving pleasure with unbeatable offers on our most coveted New and Approved Used models; whether you're a long-time BMW enthusiast or exploring the brand for the first time, this is an event you don't want to miss.

Secure your place

Experience a Brand-New BMW with Williams

Enjoy a fantastic deposit contribution of up to £14,000* on new BMW, with an impressively low Representative 4.9% APR on selected cars. In addition, we have over 150 new BMW in stock ready to be driven home today!

Our Top BMW Picks for Summer


This SUV is highly favoured by discerning motorists, including active and adventurous families who appreciate its everyday driveability, off-road capability, spacious interior, and – perhaps most importantly - practicality.

Discover the X3

BMW 118i M Sport

A stylish, compact hatchback offering a sporty design, agile handling, and advanced technology, ideal for urban driving.

Discover 1 Series

BMW M240i xDrive Coupé

A powerful, performance-focused sports coupé featuring all-wheel drive, aggressive styling, and advanced driving dynamics for an exhilarating driving experience.

Discover 2 Series

Don't miss out on this chance to elevate your summer with a new BMW. Register today to secure your spot and enjoy exclusive perks across the event.

Secure your place

Enjoy Exclusive Approved Used Offers

Purchase an Approved Used BMW during our Summer On Event benefit from a £250 deposit contribution with a compelling 11.9% APR Representative, and^:

• Minimum 24 months warranty (usually a minimum of 12 months)
• 2 x free MOTs
• 2 x free valets

Plus, the usual Approved Used benefits including 12 months roadside assistance and a 360-degree BMW Technician inspection before delivery.

View Approved Used stock

Terms and Conditions

*Williams BMW is a credit broker not a lender. Images for illustrative purposes only. Finance from BMW Financial Services (GB) Limited. Subject to status. Guarantees may be required. Ts&Cs apply

^Valet redemptions must be at least 3 months apart. MOT offer includes cost of test only, no subsequent work included. MOT must be carried out at a Williams Centre to qualify. Terms and conditions apply.

†Approved Used offer: £250 deposit allowance and representative 11.9% APR available, when you purchase an Approved Used vehicle with a BMW Financial Services product with a minimum borrowed value of over £10,000. Vehicle must be purchased between 07/06/24 and 16/06/24. Offer only available with BMW Financial Service agreements. Retail customers only. No cash alternative available. Offer is available on Hire Purchase and PCP. If purchased on a Personal Contract Plan (P.C.P) optional final payment not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable).