BMW 1 series EXPRESS YOURSELF. Reshaping all your expectations of a compact car, the BMW 1 series is the perfect partner for all your journeys.
INCREASES THE HEART RATE The next generation of the BMW 1 series is here. Offering an ultra-modern driving experience, it’s both boosted by the latest digital enhancements and a bold new style.
Technology. Smart driving technology is available in abundance in the 1 Series, starting with Comfort Go - a keyless ignition system for the simplest start to your journey. Inside the integrated, stylish black panel instrument cluster looks refined and provides total driver control from the most comfortable position. There is a host of intelligent controls too, like journey assistance via BMW’s Intelligent Personal Assistant, an intuitive system which remembers your behaviours so your cockpit controls are tailored to your driving style. This is all part of an 8.8-inch control display that delivers effortless fingertip and voice control of all the onboard technology. The superb driving experience is further enhanced by state-of-the-art driving functions like Park Assist and Reversing Assistant. This technology can get you in and out of tight parking spaces easily, taking the pressure out of any bay or parallel parking challenge.
Performance. The BMW 1 Series is a driving enthusiast’s dream come true. The selection of efficient diesel and punchy turbocharged petrol engines deliver impressive energy and plenty of torque, enabling you to sprint from 0-62mph in as little as 8.4 seconds and on to a top speed of 134mph. Alongside these impressive figures is a near-perfect 50:50 weight distribution and – for the first time – a front-wheel drivetrain, which keep handling agile and responsive and, quite simply, make this model a joy to drive. You’ll also have a choice of six-speed manual or eight-speed Steptronic automatic transmission. Happily, for those focused on emissions and efficiency, the 1 Series also comes with some impressive fuel economy and CO2 figures. Choose the 116d option and you’ll benefit from just 100g/km of CO2, while the 118d can return up to 60.1mpg on the combined WLTP cycle.
Exterior. The BMW 1 Series has an athletic shape with a sporty front end that features an impressive new one-piece kidney grill. Taking inspiration from the motor racing world, the rear of the model continues the theme with a strong, bold back end that features enlarged tail pipes and powerful LED tail lights. LED lights feature at the front too, with the iconic hexagonal headlamps incorporating daytime running lights to offer improved visibility, great energy efficiency and a much longer lifespan. Available in a range of striking metallic paint colours too, the 1 Series certainly knows how to turn heads.
Interior. Accentuated space and an innate sense of interior style provide driver and passengers with endless options for comfort and indulgence in the BMW 1 series. The sports styled front seats with integrated headrest and elegant trim finish provide luxurious seating. In the rear, meanwhile, there’s plenty of head and legroom for occupants, and the boot space provides great options for luggage and baggage transfer, all easily accessed via the fully automated tailgate. The cutting-edge infotainment system, including Apple CarPlay, will keep everyone entertained for the duration of your journey.
Safety. A comprehensive range of safety features comes as standard with the BMW 1 series, for the reassurance of all on board. A driving assistant pack features lane change warning system, blindspot monitoring and rear collision warning system, for full spectrum awareness of the cars perimeter. There’s also a pedestrian detection warning system with city braking function, which includes the detection of cyclists. Adaptive cruise control makes longer journeys a breeze and the Active Guard Plus function, which includes the city break and lane departure warnings, also provides speed limit information to ensure you are aware of changing speed restrictions at all times.


Thanks to our flexible finance plans, you can drive away in the new BMW 1 Series with Williams BMW today.

Speak to a member of our team to learn more about the many purchasing options we have available.

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BMW Select Finance Agreement: BMW 118i M Sport Auto

Includes Free Dual-clutch Automatic transmission Upgrade Worth £1,350.00

Monthly Payment £329.00 On the Road Cash Price £28,580.00
Term of Agreement 48 months Total Amount of Credit £24,890.00
Annual Mileage 8,000 Rate of Interest (fixed) 3.9%
Customer Deposit £329.00 Optional Final Payment
Williams Deposit Allowance
£2,261.00 Total Amount Payable
BMW Deposit Contribution
APR 3.9%
Total Deposit
£3,690.00 Excess Mileage Charge
7.18 Pence
Driving Experience. Powerful when accelerating, smooth when handling and safe roadholding. The new BMW 1 Series has a perfect balance of comfort, power and connectivity. With its proficient engines, outstanding dynamic drive and suspension, making every journey memorable.
BMW xDrive. BMW xDrive is an intelligent, continuously enabled four-wheel drive system like no other. Capable of switching up to 100% of the power between the front and rear axles in just a tenth of a second, xDrive and Dynamic Stability Control (DSC) deliver optimum grip and perfect stability, for confidence on any road surface.

Terms & Conditions Williams BMW is a credit broker not a lender. Finance examples are for a BMW Select agreement for the models shown above. Applies for new vehicles ordered between 1 January and 31 March 2020 and registered by 30 June 2020 (subject to availability) Retail customers only. *On the road cash price is based on manufacturer’s recommended retail price and includes 3 year BMW Retailer Warranty, BMW Emergency Service, 12 months’ road fund licence, vehicle first registration fee, delivery, number plates and VAT. ^Optional final payment and option to purchase fee not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. ‘BMW Select’ is a form of hire-purchase agreement provided by BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14 day statutory right to withdraw from the agreement. We commonly introduce customers to a selected panel of lenders including BMW Financial Services. We may receive commission or other benefits for introducing you to such lenders. This introduction does not amount to independent financial advice.